Our Brand Campaign Measurement includes proprietary Precision On-Target Analytics and Funnel Impact Visualization that provide a deep understanding of who a campaign is influencing and how they are being impacted.

Our powerful machine learning system turns these deep insights into intelligent action by creating Precision On-Target Audiences and Persuadable Audiences that can be scaled and activated by brand advertising.   

Get Insight

  • See how well your digital or TV campaign delivers on your brand goals
  • Understand where in the marketing funnel your campaign is having the highest impact
  • Identify the audiences who are most—and least—impacted by your brand campaign

Take Action

  • Quickly shift budgets to tactics that provide greater brand lift
  • Auto-optimize campaigns by targeting Persuadable Audiences, those most persuaded by your campaign’s message
  • Rapidly shift budgets to tactics that reach Precision On-Target audiences
  • Auto-optimize campaigns by targeting Advanced On-Target audiences

Funnel Impact Visualization
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What Does it Measure?

  • Brand Lift metrics monitor the lift to brand KPIs and by highly granular demographic and behavioral data cuts. We can measure digital and total video campaigns, including linear TV.

  • Funnel Impact visualization identify the individuals who were most positively impacted by a campaign. It’s now possible to move beyond simple bar chart comparisons of brand lift metrics and visualize how a brand campaign impacts individuals at different locations in the brand funnel.
  • Precision On-Target Analytics identify off-target publishers and placements based on demographic and behavioral profiles which go far beyond age/gender/location. Brands can use this measurement data to take action and target Precision On-Target Audiences.

  • Persuasion Analytics provides an understanding of an individual’s location and movement through the brand funnel is influenced by a brand campaign. This allows us to identify consumers who are most positively impacted by a brand campaign Persuasion Analytics is the basis for the automated creation of Persuadable Audiences.

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