Defining Scope of the Problem

Before getting into survey design and analysis, there is often prep-work needed to fully take advantage of the insights a research study can offer. A few tools and methods for this are described here.

About the links in “Defining Scope of the Problem”

  • Choosing Methodology

    When considering the best methodology for an upcoming research project, one of the first big steps is deciding whether to do qualitative or quantitative research.

  • Typing Tools

    Typing Tools are spreadsheet files that allocate respondents to a particular segment based on their answers to the Segmentation questions.

  • Segmentation

    Segmentations are a popular market research solution for companies seeking to better understand their consumer audience by isolating how needs and behaviors differ among the consumers who buy their product.