Mutually Exclusive, Collectively Exhaustive (MECE) refers to the concept of organizing information such that it is separated into buckets that are both mutually exclusive.
Survey Logic controls how questions within a survey relate to one another, allowing a respondent’s answer to a question to affect other questions they will or will not be shown.
Most research requires responses from certain groups, rather than an entirely random sampling of the population. In this situation, studies use quotas to cap certain categories of respondents.
Used to ensure that the distribution of respondents accurately reflects the population of the country.
Randomization is used to remove or reduce serial position biases that can result in over or underrepresentation of certain answers based on their position within a list.
A Likert scale is a widely-used rating system for survey research, consisting of a symmetrical scale of positive and negative responses.
Monadic Testing is an experimental design that allows researchers to create a single testing instrument that systematically assesses multiple different concepts and controls for the potential for bias.
Semantic Differential Scales are used to quantitatively measure attitudes and perceptions regarding people, brands, activities, etc. A typical semantic differential scale is a 7-point scale, with a neutral point in the middle.