Survata reaches respondents on publisher sites around the web. We partner with publishers to let their visitors take a Survata survey to unlock the publisher’s premium content (e.g., premium articles, ebooks, videos, etc.). An example of Survata survey unlocking premium content on a publisher site can be found here. All of our publishers are required to have our surveys unlock content; none of our surveys appear in banner ads, in “pop-ups,” or in “sidebars” on publisher sites. Publishers must be approved to join our network (if you are a publisher, you can apply here).
Survata does not maintain an online panel or mailing list. We do not reach respondents by telephone or in-person. All of our surveys are done anonymously.
Our primary focus of every survey we run is to deliver accurate results. This means the results of a subpopulation we sample should reflect the expected results from surveying an entire population. The components of accurate results are ensuring respondents answer honestly (the “veracity” of the answers), ensuring we reach a representative sample of a subpopulation (the “bias” of a sample), and ensuring we reach an adequate number of respondents to be statistically significant (the “margin of error” of the results).
Like any sample provider, we have known biases in the respondents we reach. We only run surveys on websites, so we do not reach respondents without Internet access, or respondents with Internet access who never visit websites. According to the latest data from the U.S. Census Bureau, 84.1% of individuals above age 3 have some form of Internet access. Also, due to U.S. regulations, we do not survey respondents under the age of 13. Therefore all of our survey results are biased towards individuals aged 13 and above.