Here are some examples of basic types of survey logic:
Any “Pass” option moves the respondent on to take the rest of the survey; the “Fail” option ends the survey, since the respondent is not qualified to take the survey. In the example above, only people with access to Netflix are qualified to answer the survey questions.
If a respondent does not select the option “Organic” in Question 3, Question 4 will not apply to them, and thus should be skipped.
Question 15 asks for strengths, while Question 16 asks for weaknesses. Because respondents shouldn’t be able to select the same items at both questions, Q16 should suppress the options that were selected at Q15.
At Question 6, the respondent is reminded of the answer given at Question 5, to help them remain consistent in their answers and ensure that they provide an answer about the correct brand.