Survey Logic

Survey Logic controls how questions within a survey relate to one another, allowing a respondent’s answer to a question to affect other questions they will or will not be shown.

Here are some examples of basic types of survey logic:

  • Screening — asked at the start of a survey; fails certain responses determined not to be within the scope of the target audience
  • Skip — skips questions based on an answer choice
  • Suppression/Release — hides/reveals answer options based on a previous answer choice
  • Piping — takes answer (or answer options) from one question and inserts it into another question statement/answer choice

 

Screening

Any “Pass” option moves the respondent on to take the rest of the survey; the “Fail” option ends the survey, since the respondent is not qualified to take the survey. In the example above, only people with access to Netflix are qualified to answer the survey questions.

Survey Logic Screen

Suppression/Release

Question 15 asks for strengths, while Question 16 asks for weaknesses. Because respondents shouldn’t be able to select the same items at both questions, Q16 should suppress the options that were selected at Q15.

Survey Logic Suppression

Piping

At Question 6, the respondent is reminded of the answer given at Question 5, to help them remain consistent in their answers and ensure that they provide an answer about the correct brand.

Survey Logic Pipping