Below is an example of a Semantic Differential scale. While 7 points is standard, the scale can have more or fewer points, and be either even (4,6,8 points on the scale, no neutral point), or odd (3,5,7 points on the scale, with a neutral point). There is a very wide variety of coding scales that can be used for this.
Semantic Differential scales are frequently used to measure attitudes towards and perceptions of activities and brands. This also makes them valuable questions to include in a segmentation, and thus answers on such scales are often used in typing tools to allocate survey respondents to a particular segment.