Test multiple variants of any concept (images, video, taglines, logos, price points, etc.) while limiting each respondent to seeing one variant. This is helpful for when you do not need direct concept comparisons, but rather independent opinions on each creative from unique cells of respondents.
Unsure of the best price point for our service or product? Test different prices independently.
Gauge the need and interest for a certain product in the marketplace.
Learn the best way to describe your product or brand, without risking one message biasing consumers’ perception of the others.