Respondents do not receive monetary compensation, but rather premium content, digital goods, or digital experiences they naturally navigate to:
- Avoids “survey addicts”
- No incentive to lie to qualify
- Averts survey robots
Our technology detects when respondents are not answering honestly. We track a respondent’s response time, response pattern, and other metadata to determine which responses to discard. Invalid free responses are also discarded.
Publisher Network Screening
We screen every publisher who applies to join our network to verify they attract high quality, attentive visitors to their site. We constantly audit the health of our network with “trap” questions.
We avoid over-indexing or under-indexing on certain traits of respondents. We ensure we are U.S. census-representative for gender, age group, and geography.