The Survata Digital Network, which powers Survata’s products, is the source of high-quality consumer data - collected at scale through digital publishers and service providers.
Survata has built a network of digital publishers and service providers allowing us to interview their audiences. Consumers are asked questions in exchange for access to content or a service, such as free Wi-Fi.
Because the Survata Digital Network interacts with consumers who are interested in accessing content or services—rather than receiving direct compensation for answering questions—the quality of Survata data surpasses that of traditional sample panel providers.
One confirmation of this data quality is the result of side-by-side tests run on the Survata Digital Network and against samples from traditional panel companies. Our data shows that consumers from a traditional panel sample are 3-13X more likely to claim awareness of fake and non-existent brands versus consumers in the Survata Digital Network.
The size of the Survata Digital Network results in a population of individuals who match census demographics as opposed to a self-selected pool of consumers. The unparalleled scope and accuracy of consumer data collected on the Survata Digital Network results in higher quality data from more consumer segments, collected more quickly, than in legacy research platforms.
The Survata Digital Network reaches more consumers than all major panel companies combined, and allows us to rapidly collect quality consumer data. Data from the Survata Digital Network is high-quality, census representative, and reaches across digital devices and key demographics.
Are you a digital publisher or service provider looking to drive new revenue from your existing content or services? Learn how joining the Survata Digital Network can help monetize your assets while maintaining a great consumer experience.