Survata Brand Campaign Measurement measures your brand campaign and optimizes it for the highest impact, delivering scale and always-on brand insights. Survata’s dashboard provides the Brand Lift Metrics you expect, updated daily, as well as proprietary Persuadability Scores and Audience Targeting Analytics that tell you who your advertising is reaching across demographic, behavioral, and attitudinal attributes.
Now you can analyze brand lift the way you want - for any campaign, any KPI and any data cut.
Monitors the lift to brand KPIs by highly granular demographic and behavioral data cuts, with data updated daily.
Provide a deep understanding of who a campaign is influencing. Survata turns these deep insights into intelligent action by creating audiences that can be scaled and activated by brand advertising.
Persuadability Scores and dashboard visualizations take the guesswork out of evaluating your campaign performance, showing you how--and with whom --your campaign is working.
Our dashboard visualizations illustrate where within your target audience your campaign has the highest and lowest impact in moving consumer opinion. Move beyond simple bar chart comparisons of Brand Lift Metrics and visualize variations in persuadability across your target audience.
The top quartile of the persuadability histogram identifies the individuals who were most positively impacted by a campaign. It’s now possible to move beyond simple bar chart comparisons of Brand Lift Metrics and visualize variations in persuadability across your target audience.