Survata Brand Campaign Measurement measures your brand campaign and optimizes it for the highest impact, delivering scale and always-on brand insights. Survata’s dashboard provides the Brand Lift Metrics you expect, updated daily, as well as proprietary Persuadability Scores and Audience Targeting Analytics that tell you who your advertising is reaching across demographic, behavioral, and attitudinal attributes.
Now you can analyze brand lift the way you want - for any campaign, any KPI and any data cut.
Monitors the lift to brand KPIs by highly granular demographic and behavioral data cuts, with data updated daily.
Verifying campaigns reached intended audiences.
Our optimization product module is integrated with every major media platform so you can easily auto-optimize campaigns to brand outcomes. With real-time brand lift, brands move at the pace of programmatic.
Optimize bids at the consumer level using our proprietary Persuadability Scores to focus on the exact individuals most likely to respond to your campaign.
Our proprietary persuadability scores are used to create Persuadable Audiences that can be scaled and activated via nearly any DSP or media-buying platform.