Survata Presents “The Next Generation of Ad Effectiveness”

Media Insights Conference

Join Survata at the Media Insights & Engagement Conference 2017 on January 31st for an exclusive presentation on The New Generation of Ad Effectiveness. The event will take place at 5:30 PM at The Ritz-Carlton in Fort Lauderdale, FL.

Our CEO Chris Kelly, will explore new ways marketers can conduct ad effectiveness studies using a new “publisher network” methodology. This can be utilized to increase response rate and representativeness while decreasing user experience interruptions. See a full description below:

Media Insights teams have previously been limited to panels, in-banner surveys, and on-site intercepts to measure ad effectiveness. Yet all these have well-established shortcomings. Fortunately, a new “publisher network” methodology can be utilized to increase response rate and representativeness while decreasing user experience interruptions. Also, most major media companies utilize a Data Management Platform (DMP), but ad effectiveness is run outside of the DMP. That is now fixed: Survata will explain how they integrate with major DMPs to expand ad effectiveness capabilities while simplifying execution.

We will also be an exhibitor so find us January 31st until February 2nd in the main Expo hall. To learn more about our ad effectiveness, visit our Retargeted Surveys product page.