The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla

Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Survata is proud to be the sponsor – check out their fourth episode below with Mozilla CMO, Jascha Kaykas-Wolff, and be sure to subscribe for future episodes with marketing thought leaders.

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Brand Knew Ep. #4: The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla

Mozilla, the company that makes the Firefox browser, competes with Google, Apple and Microsoft. Mozilla’s never going to win a traditional marketing battle against these goliaths, so instead they focus on long-term brand-building initiatives: art installations and advocacy for an open internet.

Listen to the CMO of Mozilla, Jascha Kaykas-Wolff, discuss his approach to brand building, their discovery of the global “conscious chooser” segment, and why he thinks it’s important to teach incarcerated individuals how to code.

Find Brand Knew Podcast on SoundCloud and iTunes and be sure to subscribe.

Opportunities with Integrating Data Management Platforms (DMPs) with Brand Lift Studies

What are the opportunities with integrating Data Management Platforms (DMPs) with Brand Lift studies?

We sit down with our VP of Measurement, Jon Stewart, as he shares how brands can leverage DMPs to get the most from their ad dollars. See the video below:

To learn about about Survata’s Ad Measurement solutions, please contact us.

Leaning Towards the Customer w/ Ryan Green, Chief Marketing Officer of Southwest Airlines

Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Survata is proud to be the sponsor – check out their third episode below with Southwest CMO, Ryan Green, and be sure to subscribe for future episodes with marketing thought leaders.

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Brand Knew Ep. #3: Leaning Towards the Customer w/ Ryan Green, Chief Marketing Officer of Southwest Airlines

Southwest Airlines is different. They don’t charge change fees, cancellation fees, or bag fees. They don’t publish their fares on aggregator websites. They don’t even have assigned seats. They might be weird, but they’re doing something right: JD Power ranked Southwest #1 among airlines in their 2017 customer satisfaction report.

On this episode of the Brand Knew podcast, listen to Ryan Green, Chief Marketing Officer of Southwest Airlines, discuss how the company’s “maverick spirit” drives great customer service.

Find Brand Knew Podcast on SoundCloud and iTunes and be sure to subscribe.