Trends in Ad Measurement: Panel & Happy Hour – NYC 9/18/18

Join the NYC ad measurement community for a discussion addressing the challenges and opportunities with the current state of the ad industry on Tuesday, September 18th. Don’t miss an evening of networking and a panel of experts sharing their insights complemented by food, drinks, and conversation. Come prepared to learn about and discuss industry hot topics with a digital-forward focus including cross-channel measurement, attribution, brand impact, social, and sentiment analysis.

Our Panelists:

- Paul Gelb, Head of Programmatic @ Bayer
- Margo Arton, Sr. Director, Ad Effectiveness @ BuzzFeed
- And more to come!

Agenda:

6:00 – 7:00 PM: Registration and networking
7:00 – 8:00 PM: Panel discussion
8:00 – 9:00 PM: Continued networking

Location:

NoMad Loft
135 Madison Avenue 8th Floor
New York, NY, 10016

Register here >>

Webinar – Accuracy Case Study: Panels vs. SurveyWalls


Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data.

Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers want to monetize their content, and a simple SurveyWall can easily replace a paywall and allow consumers to access the premium content they desire by answering survey questions. Unlike traditional panels where survey respondents are compensated, a SurveyWall is a cashless transaction that can benefit the researcher, the survey respondent, and the digital publisher.

Register today to:

-Understand the difference between an in-person panel and online SurveyWalls
-Review the results of a study to see which method yields better accuracy
-Understand how different incentive systems can affect data quality

We will answer these questions:

-How do SurveyWalls differ from other offer walls?
-Can you determine feasibility of sample from a SurveyWalls vs. panel?

Save your seat >>

Survata At The 2018 ANA Digital & Social Media Conference

Join Survata at the 2018 ANA Digital & Social Media Conference in Rancho Palos Verdes, CA July 25th – 27th. The event will feature top CMOs and key marketing leaders who will cover important topics such as AI, influencer marketing, ad measurement, and brand safety in the digital space.

Survata will be right in front of the center of the main hall (Booth #4). Join us as we have a special product demo on how advertisers can conduct real-time Brand Lift studies to optimize their campaigns in-flights.

Planning on attending? Send us a note to connect at ANA.

Survata at Lotame Ignite 2018 Recap

Survata was invited to participate in the “Data Quality Revolution – The Impact of Accuracy on ROI” panel at Lotame Ignite North America 2018. Moderated by Ryan Rolf, VP of Data Solutions, Lotame, the panelists included:

Alex Andreyev, VP, Partner, Integrated Investment, Universal McCann Worldwide
Chris Kelly, Founder & CEO, Survata
Joyce Lee, Director, Global Data Sales Strategy, OATH
Michelle Mirshak, VP, Data Architecture & Platforms, Spark Foundry

Key takeaways:
• Accuracy and efficacy conversation can only start when there is a clear articulation of success. What are the Audience Interests you’re looking to tap into, or the intended actions the audience should take?
• Don’t take audience segments at face value. Use existing technologies for audience validation
• Commit to the investment in quality on behalf of your consumers and your organization. Brand safety, viewability, data quality and data governance. You’ll be protecting your organization and consumers and producing a better experience for all. It’s worth it.
• Evaluate your data at the source
• Publishers have a huge opportunity to embrace demographic audience guarantees with pre-validated audience solutions in market to increase their revenue & ROI on private marketplace or site-direct buys

See the full panel below:

To learn about about Survata’s Ad Measurement solutions, please contact us.

Survata at IIeX North America 2018

Survata was invited to speak at IIeX North America in Atlanta – one of the most innovative and disruptive Market Research Conferences. IIeX was designed to bring ideas that are changing the world of insights and connect researchers with the most future-focused MR pros from around the world.

Our session “Accuracy Case Study: Panels vs. SurveyWalls” will take place on Monday, June 11th at 11:40 AM:

Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a surveywall to see which method offers better accuracy. Digital publishers want to monetize their content, and a simple surveywall can easily replace a paywall and allow consumers to access the premium content they desire by answering survey questions. Unlike traditional panels where survey respondents are compensated, a surveywall is a cashless transaction that can benefit the researcher, the survey respondent, and the digital publisher.

Planning on attending? Send us a note to connect at IIeX.

To learn about about Survata Market Research, please contact us.

Survata at Lotame Ignite Americas – May 17th, 2018 NYC

Survata and Lotame have partnered to power best in class audience and measurement solutions for the world’s top advertisers, publishers, and agencies. Via a unique server to server integration, Survata and Lotame can port data between their platforms to validate, augment and measure any audiences.

With industry concerns over data quality at an all-time high, Lotame and Survata have recently partnered on an industry-defining data quality initiative to promote transparency in the programmatic ecosystem. Lotame Data Exchange, one of world’s largest and most renowned data marketplaces, is utilizing Survata’s proprietary publisher network to validate and augment audience behaviors, attitudes, and demographics.

Data quality will be front and center at Lotame’s Ignite Americas Conference taking place May 17th in New York. Chris Kelly, Survata CEO, will be speaking on the panel aptly named: “A Data Quality Revolution – The Impact of Accuracy on ROI.” With Survata’s objective approach to validation and Lotame’s focus on quality, both parties hope to shed light on the problems and concurrently offer solutions to marketers looking to purchase data with confidence.

Planning on attending? Send us a note to connect at Lotame Ignite.

To learn about about Survata Audience Validation, please contact us.

Survata at Adobe Summit 2018

Survata at Adobe Summit

As an Adobe Audience Manager partner, Survata was invited to showcase at the Adobe Summit Conference in Las Vegas. With our integration with Adobe, we offer unprecedented Ad Measurement opportunities for marketers including Audience Validation and Brand Lift studies.

Survata will be right in front of the main Adobe Booth (Booth #957L). Join us as we have a special presentation on how Adobe clients can validate their own audience segments through the Survata platform.

With the rise of programmatic advertising, not all audience segments are created equal. Survata’s Audience Validation product allows brands and agencies to better measure which programmatic segments actually contains their desired audience. As we presented with our client from AKQA, Audience Validation is the future for keeping programmatic quality and accountability.

Planning on attending? Send us a note to connect at Adobe Summit.

Survata at Adobe Summit

Survata at The ARF’s ConsumerXScience Conference

Survata at ARF

We are happy to return as proud sponsors to The ARF ConsumerXScience conference in New York March 27-28, 2018. This is ARF’s flagship event that focuses on a deep understanding of consumer behavior and drivers of creative excellence. The conference draws leaders from brands, agencies, media, research companies and academia to steer the future of advertising measurement.

Our kiosk will be directly in front of The ARF’s main booth. We will be showcasing our Brand Lift, Audience Verification and Audience Creation products and how we help brands such as Clorox, Microsoft, and Under Armour stay at the forefront of ad research.

Planning on attending? Send us a note to connect at the event.

Survata at ARF

“Trends in Ad Measurement” NYC moderated by Chris Kuist, from The IAB.

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After our first successful panel in San Francisco, Survata was happy to host “Trends in Ad Measurement” in New York. Moderated by Chris Kuist, Sr. VP of Research and Impact at the IAB, and joined by a panel of brand leaders in Ad Research:

-Alissa Tofias – Director of Digital Marketing at HBO
-Jonny Silberman – Director of Digital Strategy & Innovation at Anheuser-Busch InBev
-Kristina Kaganer – Director of Global Data Strategy at Coty
-Rudy Grahn – EVP of Business Intelligence at VM One – Zenith

The event took place on Thursday, February 8th, 2017 in Chelsea. The panel discussed trending topics from the industry, including brand safety, attribution, and viewability. On the issue of data quality, “the industry needs to come together” said Jonny Silberman. “We know we have to ask questions, but we don’t know what to ask”, said Kristana Kaganer.

Want to see what other insights were discussed? View the entire panel recording below and check out our photo gallery from the event here.

Hope to see you at our next Survata event!

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To learn about about Survata Ad Research solutions, please contact us.

Audience Validation: The Next Step In Programmatic Quality

Survata presented at the Programmatic World Forum in San Francisco on the future of audience data quality. We were joined by our client Ian Kurtz from AKQA on the “Who” question in programmatic advertising. Do the audiences actually contain who data partners say they contain? Marketers are craving more confidence in the data they’re using every day. They want to know their targeting is more effective than a coin toss, especially since advertisers are spending over $1bn in programmatic media.

We touched on Survata’s forward-looking view of Audience Validation and how we’re helping brands and agencies like AKQA tackle the issue of data quality. Imaging interviewing consumers in different programmatic segments and measuring the actual on-target percent. If you are looking for “moms” for your next campaign, you can log into your DMP and select the data provider that has the most accurate audience. This is the next step in programmatic quality.

See our full presentation below:

CHRIS KELLY, SANDY KANG & IAN KURTZ – PROGRAMMATIC INSIGHTS & MEASUREMENTS from World Forum Disrupt on Vimeo.

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To learn about about Survata Ad Research solutions, please contact us.