Survata at Lotame Ignite Americas – May 17th, 2018 NYC

Survata and Lotame have partnered to power best in class audience and measurement solutions for the world’s top advertisers, publishers, and agencies. Via a unique server to server integration, Survata and Lotame can port data between their platforms to validate, augment and measure any audiences.

With industry concerns over data quality at an all-time high, Lotame and Survata have recently partnered on an industry-defining data quality initiative to promote transparency in the programmatic ecosystem. Lotame Data Exchange, one of world’s largest and most renowned data marketplaces, is utilizing Survata’s proprietary publisher network to validate and augment audience behaviors, attitudes, and demographics.

Data quality will be front and center at Lotame’s Ignite Americas Conference taking place May 17th in New York. Chris Kelly, Survata CEO, will be speaking on the panel aptly named: “A Data Quality Revolution – The Impact of Accuracy on ROI.” With Survata’s objective approach to validation and Lotame’s focus on quality, both parties hope to shed light on the problems and concurrently offer solutions to marketers looking to purchase data with confidence.

Planning on attending? Send us a note to connect at Lotame Ignite.

To learn about about Survata Audience Validation, please contact us.

Survata at Adobe Summit 2018

Survata at Adobe Summit

As an Adobe Audience Manager partner, Survata was invited to showcase at the Adobe Summit Conference in Las Vegas. With our integration with Adobe, we offer unprecedented Ad Measurement opportunities for marketers including Audience Validation and Brand Lift studies.

Survata will be right in front of the main Adobe Booth (Booth #957L). Join us as we have a special presentation on how Adobe clients can validate their own audience segments through the Survata platform.

With the rise of programmatic advertising, not all audience segments are created equal. Survata’s Audience Validation product allows brands and agencies to better measure which programmatic segments actually contains their desired audience. As we presented with our client from AKQA, Audience Validation is the future for keeping programmatic quality and accountability.

Planning on attending? Send us a note to connect at Adobe Summit.

Survata at Adobe Summit

Survata at The ARF’s ConsumerXScience Conference

Survata at ARF

We are happy to return as proud sponsors to The ARF ConsumerXScience conference in New York March 27-28, 2018. This is ARF’s flagship event that focuses on a deep understanding of consumer behavior and drivers of creative excellence. The conference draws leaders from brands, agencies, media, research companies and academia to steer the future of advertising measurement.

Our kiosk will be directly in front of The ARF’s main booth. We will be showcasing our Brand Lift, Audience Verification and Audience Creation products and how we help brands such as Clorox, Microsoft, and Under Armour stay at the forefront of ad research.

Planning on attending? Send us a note to connect at the event.

Survata at ARF

“Trends in Ad Measurement” NYC moderated by Chris Kuist, from The IAB.

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After our first successful panel in San Francisco, Survata was happy to host “Trends in Ad Measurement” in New York. Moderated by Chris Kuist, Sr. VP of Research and Impact at the IAB, and joined by a panel of brand leaders in Ad Research:

-Alissa Tofias – Director of Digital Marketing at HBO
-Jonny Silberman – Director of Digital Strategy & Innovation at Anheuser-Busch InBev
-Kristina Kaganer – Director of Global Data Strategy at Coty
-Rudy Grahn – EVP of Business Intelligence at VM One – Zenith

The event took place on Thursday, February 8th, 2017 in Chelsea. The panel discussed trending topics from the industry, including brand safety, attribution, and viewability. On the issue of data quality, “the industry needs to come together” said Jonny Silberman. “We know we have to ask questions, but we don’t know what to ask”, said Kristana Kaganer.

Want to see what other insights were discussed? View the entire panel recording below and check out our photo gallery from the event here.

Hope to see you at our next Survata event!

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To learn about about Survata Ad Research solutions, please contact us.

Audience Validation: The Next Step In Programmatic Quality

Survata presented at the Programmatic World Forum in San Francisco on the future of audience data quality. We were joined by our client Ian Kurtz from AKQA on the “Who” question in programmatic advertising. Do the audiences actually contain who data partners say they contain? Marketers are craving more confidence in the data they’re using every day. They want to know their targeting is more effective than a coin toss, especially since advertisers are spending over $1bn in programmatic media.

We touched on Survata’s forward-looking view of Audience Validation and how we’re helping brands and agencies like AKQA tackle the issue of data quality. Imaging interviewing consumers in different programmatic segments and measuring the actual on-target percent. If you are looking for “moms” for your next campaign, you can log into your DMP and select the data provider that has the most accurate audience. This is the next step in programmatic quality.

See our full presentation below:

CHRIS KELLY, SANDY KANG & IAN KURTZ – PROGRAMMATIC INSIGHTS & MEASUREMENTS from World Forum Disrupt on Vimeo.

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To learn about about Survata Ad Research solutions, please contact us.

Trends in Ad Measurement NYC – Panel & Happy Hour on 2/8/2018

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After our successful event in San Francisco, Survata is bringing “Trends in Ad Measurement” to NYC on Thursday, February 8th, 2018. Enjoy an evening of networking and expert insights complemented by food, drinks, and conversation.

Moderated by Chris Kuist, Sr. VP of Research and Impact at the IAB, and joined by a panel of industry leaders in Ad Research:

-Alissa Tofias – Director of Digital Marketing at HBO
-Jonny Silberman – Director of Digital Strategy & Innovation at Anheuser-Busch InBev
-Kristina Kaganer – Director of Global Data Strategy at Coty

We will discuss ways hot topics in the industry including programmatic, brand safety, attribution, and brand lift.

Thursday, February 2nd, 2018

Registration and networking: 6:00 – 7:00 PM
Panel discussion: 7:00 – 8:00 PM
Continued networking: 8:00 – 9:00 PM

Helen Mills Gallery in Chelsea – 137 W 26th Street, NY NY 10001 (Between 6th and 7th Avenue)

Register Today >>>

We hope to see you there!

Survata’s “Trends in Ad Measurement” Panel, moderated by The ARF

Survata "Trends In Measurement"

On Thursday, November 2nd, 2017, Survata sponsored “Trends in Ad Measurement”, a candid, information-packed panel discussion moderated by Paul Donato, Chief Research Officer at The Advertising Research Foundation (ARF) on the challenges and opportunities associated with the current state of Ad Measurement. Paul was joined by a panel of industry leaders in Ad Research:

    Dan Elddine – Global Programmatic Lead at Electronic Arts (EA)
    Guli Zhu – Head of Marketing Analytics at Square
    Matthew Karson – Associate Director, Digital Media at The Clorox Company
    Nemr Elsotary – Global Digital Strategy & Activation Lead at Airbnb
    Vadim Tsemekhman – Director of Product Management at WalmartLabs

Survata "Trends in Ad Measurement"

The panel discussed hot-topic issues in the industry including data quality, brand safety, and attribution. Another important topic was programmatic advertising, including the future of it and whether there is a shift to private marketplace or direct. The panel also discussed how marketers are getting ready for new privacy regulations set forth by The EU General Data Protection Regulation (GDPR).

Want to see what other insights were discussed? View the entire panel recording below and check out our photo gallery from the event here.

Hope to see you at our next event!

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To learn about about Survata Ad Research solutions, please contact us.

Survata at Attribution Accelerator with Microsoft

Survata at Attribution Accelerator

How Microsoft Measures Brand Equity in Digital Age

It’s not often that you hear the issue of brand equity discussed at an attribution conference, but in this age of digital advertising, many marketers and advertisers think there is a trade off between focusing on sales and conversion versus building brand equity. Microsoft’s Advertising Effectiveness Innovator Josh Billig sees that the rise of digital advertising and programmatic has often created too much focus on the short term pay off of ad investments, as opposed to the long term.

Digital advertising has made the pendulum swing too far toward only being concerned with driving sales and conversions, which doesn’t account for how digital advertising can be highly impacting on a company’s brand. And, while some question how much brand equity affects company performance these days, there’s little doubt that brand equity supports lifetime value. The trouble is, how do you measure its effect?

At the Attribution Accelerator conference last week, Survata CEO Chris Kelly had the opportunity to co-present with Josh, discussing how a tech-centered approach to Ad Research is essential to measuring the effect that a digital ad campaign has on building brand equity.

As Josh pointed out, if a brand is too closely focused on the short-term effect of digital advertising, then they’ll miss long-term revenue opportunities. But, with all of the rapid changes in the digital ad landscape – from programmatic to the explosion of new market research tools – most of the available market research solutions don’t have the capability to keep pace with technology. Many vendors may come to the table with a solution for measuring programmatic efficacy, but then it can’t measure the efficacy of a machine-learning algorithm that is constantly changing.

That’s why Microsoft turned to Survata, a market and ad research company that distinguishes itself because of its tech DNA. Microsoft requires a campaign measurement partner that can handle scale. For one of its upcoming campaign, Microsoft will serve 5 billion impressions in the U.S. alone across 40 publishers, scale at which a survey-panel or ad-banner approach cannot support.

Survata uses its Publisher Network to unlock premium content for survey-takers, drastically improving quality while also handling the scale Microsoft requires. Microsoft uses Survata for everything from defining its campaign objectives to optimizing campaigns in flight.

For a detailed look at how a brand the size of Microsoft measures its largest campaigns, watch Chris and Josh’s presentation below:

To learn more about our Ad Research solution, please contact us.

Advertising Week: Panel Highlights Ad Measurement in the Mobile Era

Survata at Advertising Week

Last week was America’s big marketing and advertising conference, Advertising Week, and no doubt that a lot of the buzz centered on the continued Russian ad scandal and Google’s YouTube mea culpa.

However, while those crises and respective responses are quite important to advertisers, it was the breakout panels where the significant issues that brands face day in and day out were discussed in detail.

Survata CEO Chris Kelly had to opportunity to participate on the “Measuring Up” panel, a discussion with other industry experts about the challenges of measuring ad and marketing campaign performance at a time when available data and touch points are exploding. As Chris pointed out, the growth of smartphones may indeed contain a wealth of new information to analyze, but it also has made it more difficult to build attribution models. And inherently, the politics behind the companies that offer different data types and slices can muddle the true insights even more.

While advertisers and marketers are facing tremendous pressure to extract and fuse tactical data from the online and offline world, there are some more promising and immediate opportunities. The introduction of new and more innovative uses for location and geospatial data has opened the door for marketers to map the customer journey both in the digital and physical world, as highlighted by Chris’s co-panelist Antonio Tomarchio, CEO of Cuebiq. Antonio even alluded to the opportunities when you combine this data type with survey data.

Here at Survata, we know firsthand about the power of understanding how customers interact with brands both online and in the physical world. As you may have seen, Survata recently announced its Customer Research solution set, which included a partnership with geospatial data firm SafeGraph. Now brands can anonymously identify customers in store, and then survey them later on when they appear on the Survata Publisher Network. This is in addition to our other solutions that get brands firsthand data from digital customers about any brand experience – including advertising campaigns.

Take a look at the video from the Ad Week panel “Measuring Up” below.

Survata at Advertising Week New York 2017

Survata at Advertising Week

Attending Advertising Week this year? Our CEO, Chris Kelly, will discuss with industry leaders new solutions and approaches to measuring the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today’s data ecosystem.

Moderated by Scott McDonald, President and CEO of The ARF, “Measuring Up” will take place Wednesday, September 27th, at 12:00 PM at the Target Media Network Stage.

Read the full Session Details>>

To learn more about our Ad Research solution, please contact us.