Survats at Cynopsis Measurement & Data-Boot Camp

Survata was invited to teach at the upcoming Cynopsis Measurement & Data-Boot Camp in New York on November 7th. Our VP of Measurement, Jon Stewart, will be conducting a workshop titled “Maximizing your Programmatic Buy”. Measurement leaders from WPP, Facebook, Viacom, and Publicis will participate in this day-long event to build the essential, muscular foundation around how digital media is bought, sold, and measured.

Our session details:

Maximizing your Programmatic Buy
Programmatic media buying means that it’s easier for buyers to identify and evaluate their audiences across platforms, and easier for sellers to deliver the audiences that their clients want. But there’s still lots of murky water in the programmatic world that can lead to misspent money and lousy ROI. That’s why you need to attend this session.

Takeaways

Current best practices for the programmatic ecosystem
How to Assess your buy
How to Optimize the campaign
How to Evaluate results, from initial impression to conversion

Attending the boot-camp? Send us a note to connect.

To learn about about Survata’s Ad Measurement solutions, please contact us.

Survata at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group)

Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Survata was invited to speak with our client, Branded Entertainment Group (BEN Group), to discuss how brands can build brand equity and measure their success in the OTT era.

Our session details:

How OTT Has Changed the Way People Consume TV and What It Means For Brand Building
October 18th, 2018 – 11 AM
Universal City, CA
As OTT rises and gains TV market share, advertisers cannot rely solely on traditional Linear TV for brand building. Discover the latest demographic and behavioral trends of OTT viewership along with how this is influencing the industry. What opportunities are arising from OTT viewership for building effective brand equity?

Speakers:

Aaron Frank – SVP Insights, Strategy and Marketing, Branded Entertainment Network (BEN Group)
Jon Stewart – VP Measurement, Survata

To see the full conference details, please visit The ARF’s website. Attending the conference? Send us a note to connect.

Survata at PRSA International Conference 2018

Survata was invited by the Public Relations Society of America (PRSA) to speak with our client (Dynamic Signal) at their International Conference in Austin. The session “Viral PR: How Data Studies Inform News and Syndicate to Shape Industries” will take place on October 7th at 4:45 PM and cover how organizations can create, execute and pitch data studies that go viral and drive PR, marketing and sales success.

Session Objectives:
-Understand how data studies can inform their news strategies.
-Determine where white spaces exist for them to own a metric.
-Create studies and surveys that drive to viral headlines.
-Inform their larger thought-leadership, marketing communications and product-messaging initiatives.

Speakers:
Joelle Kaufman, CMO, Dynamic Signal
Chris Kelly, CEO, Survata
Sam Moore, Public Relations, Sam Moore Communications

To learn more about session, please visit the PRSA website. Attending the conference? Send us a note to connect.

Survata at Advertising Week NY 2018

After our appearance last year, Survata returns to Adverting Week New York 2018. Our VP of Measurement, Jon Stewart, will be joining ARF’s Scott McDonald session on “Two Aspects of Data Integrity: Accuracy and Ethics”. The session will take place on Tuesday, October 2nd at 2:30 PM and will cover:

-Results of proof-of-concept testing on third-party data validation method.
-Release of the ARF Code of Research Ethics that has been in progress since March 2018.
-GDPR at five months in: what course the legislation has set advertising on and what are the implications of this direction.

Featured Speakers:

Pete Doe – Chief Research Officer, Clypd
Abby Mehta, Ph.D. – SVP, Marketing Insights & Media Analytics, Bank of America
Michael Schoen – VP, Marketing Services, Neustar
Jon Stewart – VP of Measurement, Survata
Scott McDonald, Ph.D. – President & CEO, ARF (moderator)

To learn more about this session, please visit the Advertising Week program.

Trends in Ad Measurement: Panel & Happy Hour – NYC 9/18/18

Join the NYC ad measurement community for a discussion addressing the challenges and opportunities with the current state of the ad industry on Tuesday, September 18th. Don’t miss an evening of networking and a panel of experts sharing their insights complemented by food, drinks, and conversation. Come prepared to learn about and discuss industry hot topics with a digital-forward focus including cross-channel measurement, attribution, brand impact, social, and sentiment analysis.

Our Panelists:

- Paul Gelb, Head of Programmatic @ Bayer
- Margo Arton, Sr. Director, Ad Effectiveness @ BuzzFeed
- And more to come!

Agenda:

6:00 – 7:00 PM: Registration and networking
7:00 – 8:00 PM: Panel discussion
8:00 – 9:00 PM: Continued networking

Location:

NoMad Loft
135 Madison Avenue 8th Floor
New York, NY, 10016

Register here >>

Webinar – Accuracy Case Study: Panels vs. SurveyWalls


Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data.

Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers want to monetize their content, and a simple SurveyWall can easily replace a paywall and allow consumers to access the premium content they desire by answering survey questions. Unlike traditional panels where survey respondents are compensated, a SurveyWall is a cashless transaction that can benefit the researcher, the survey respondent, and the digital publisher.

Register today to:

-Understand the difference between an in-person panel and online SurveyWalls
-Review the results of a study to see which method yields better accuracy
-Understand how different incentive systems can affect data quality

We will answer these questions:

-How do SurveyWalls differ from other offer walls?
-Can you determine feasibility of sample from a SurveyWalls vs. panel?

Save your seat >>

Survata At The 2018 ANA Digital & Social Media Conference

Join Survata at the 2018 ANA Digital & Social Media Conference in Rancho Palos Verdes, CA July 25th – 27th. The event will feature top CMOs and key marketing leaders who will cover important topics such as AI, influencer marketing, ad measurement, and brand safety in the digital space.

Survata will be right in front of the center of the main hall (Booth #4). Join us as we have a special product demo on how advertisers can conduct real-time Brand Lift studies to optimize their campaigns in-flights.

Planning on attending? Send us a note to connect at ANA.

Survata at Lotame Ignite 2018 Recap

Survata was invited to participate in the “Data Quality Revolution – The Impact of Accuracy on ROI” panel at Lotame Ignite North America 2018. Moderated by Ryan Rolf, VP of Data Solutions, Lotame, the panelists included:

Alex Andreyev, VP, Partner, Integrated Investment, Universal McCann Worldwide
Chris Kelly, Founder & CEO, Survata
Joyce Lee, Director, Global Data Sales Strategy, OATH
Michelle Mirshak, VP, Data Architecture & Platforms, Spark Foundry

Key takeaways:
• Accuracy and efficacy conversation can only start when there is a clear articulation of success. What are the Audience Interests you’re looking to tap into, or the intended actions the audience should take?
• Don’t take audience segments at face value. Use existing technologies for audience validation
• Commit to the investment in quality on behalf of your consumers and your organization. Brand safety, viewability, data quality and data governance. You’ll be protecting your organization and consumers and producing a better experience for all. It’s worth it.
• Evaluate your data at the source
• Publishers have a huge opportunity to embrace demographic audience guarantees with pre-validated audience solutions in market to increase their revenue & ROI on private marketplace or site-direct buys

See the full panel below:

To learn about about Survata’s Ad Measurement solutions, please contact us.

Survata at IIeX North America 2018

Survata was invited to speak at IIeX North America in Atlanta – one of the most innovative and disruptive Market Research Conferences. IIeX was designed to bring ideas that are changing the world of insights and connect researchers with the most future-focused MR pros from around the world.

Our session “Accuracy Case Study: Panels vs. SurveyWalls” will take place on Monday, June 11th at 11:40 AM:

Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a surveywall to see which method offers better accuracy. Digital publishers want to monetize their content, and a simple surveywall can easily replace a paywall and allow consumers to access the premium content they desire by answering survey questions. Unlike traditional panels where survey respondents are compensated, a surveywall is a cashless transaction that can benefit the researcher, the survey respondent, and the digital publisher.

Planning on attending? Send us a note to connect at IIeX.

To learn about about Survata Market Research, please contact us.

Survata at Lotame Ignite Americas – May 17th, 2018 NYC

Survata and Lotame have partnered to power best in class audience and measurement solutions for the world’s top advertisers, publishers, and agencies. Via a unique server to server integration, Survata and Lotame can port data between their platforms to validate, augment and measure any audiences.

With industry concerns over data quality at an all-time high, Lotame and Survata have recently partnered on an industry-defining data quality initiative to promote transparency in the programmatic ecosystem. Lotame Data Exchange, one of world’s largest and most renowned data marketplaces, is utilizing Survata’s proprietary publisher network to validate and augment audience behaviors, attitudes, and demographics.

Data quality will be front and center at Lotame’s Ignite Americas Conference taking place May 17th in New York. Chris Kelly, Survata CEO, will be speaking on the panel aptly named: “A Data Quality Revolution – The Impact of Accuracy on ROI.” With Survata’s objective approach to validation and Lotame’s focus on quality, both parties hope to shed light on the problems and concurrently offer solutions to marketers looking to purchase data with confidence.

Planning on attending? Send us a note to connect at Lotame Ignite.

To learn about about Survata Audience Validation, please contact us.