Trends in Ad Measurement: Panel & Happy Hour – NYC 9/18/18

Join the NYC ad measurement community for a discussion addressing the challenges and opportunities with the current state of the ad industry on Tuesday, September 18th. Don’t miss an evening of networking and a panel of experts sharing their insights complemented by food, drinks, and conversation. Come prepared to learn about and discuss industry hot topics with a digital-forward focus including cross-channel measurement, attribution, brand impact, social, and sentiment analysis.

Our Panelists:

- Paul Gelb, Head of Programmatic @ Bayer
- Margo Arton, Sr. Director, Ad Effectiveness @ BuzzFeed
- And more to come!

Agenda:

6:00 – 7:00 PM: Registration and networking
7:00 – 8:00 PM: Panel discussion
8:00 – 9:00 PM: Continued networking

Location:

NoMad Loft
135 Madison Avenue 8th Floor
New York, NY, 10016

Register here >>

Survata Snags Serial Entrepreneur and Market Research Veteran as First President

Read Dyna’s profile piece on MediaPost’s Data & Programmatic Insider.

Former UBMobile Founder and CEO Dyna Boen Will Lead Survata Market Research

SAN FRANCISCO — Leading Advertising Measurement and Market Research technology company Survata today announced it hired market research guru and former UBMobile co-founder and COO Dyna Boen as president of Market Research, the first appointment of its kind for the company. The announcement follows Survata recently closing its Series B funding round of $14 million.

Boen has spent her entire career in market-research technology and has been a part of multiple successful exits. Recognized as a well-respected influencer, educator and mentor in the brand marketing and research arenas, she successfully steered her most-recent endeavor UBMobile to a June 2018 acquisition by top market-insights firm CriticalMix. At UBMobile, Boen helped build its LifeTap mobile community and app, which included gesture-based surveys, video and image capture, GPS location and device-usage data, into what became known as the “Tinder” of market research. In less than two years, UBMobile assembled a client roster of many blue-chip brands, including Verizon, NBCUniversal, Sephora, Taco Bell and Pizza Hut.

Prior to UBMobile, Boen was co-founder and CRO of TrueSample, a research technology startup that was acquired by Imperium in 2017. In addition, Boen also was an early employee and executive at MarketTools and Zoomerang (the first online survey company), which were both acquired by SurveyMonkey.

“We couldn’t be more excited to have Dyna take the helm of our fast-growing market research business, which has amassed more than 2,500 customers in the last six years,” said Chris Kelly, co-founder and CEO of Survata. “ While we’ve had a successful journey so far, we recognized that Dyna’s deep experience, innovative approach and technology expertise in Market Research would allow Survata to more quickly become a complete platform for brand intelligence.”

Boen will lead all aspects of Survata’s Market Research business and plans her early focus on leveraging Survata’s unique tech-driven approach to conducting research, its Publisher Network, to build the company into a comprehensive brand-intelligence platform. Specifically, she plans to re-prioritize and deploy Survata’s existing technology assets, while also strengthening its mobile, geolocation and respondent-targeting capabilities. Pioneered at UBMobile, Boen also plans to integrate her signature ”3D Insights” approach into Survata, where stated and behavioral data are captured and combined with geolocation and real-time data.

“Technology has reshaped how marketing uses market research and how brands evaluate which companies to work with, and Survata is an example of how market research is expanding outside of just a niche function,” said Boen. “Survata will be the central hub of market intelligence for brands, and this appointment not only allows me to help them achieve this vision, but also to return to my entrepreneurial roots by building a team and a complete product.”

Boen also serves as a leader within the Women in Research organization, often mentoring up-and-coming stars within Market Research.

ABOUT SURVATA
Survata is a fast-growing measurement technology company that provides Advertising Measurement and Market Research to the world’s leading brands and agencies. The Survata platform provides the world’s fastest way to measure the branding impact of advertising, and measure the behaviors and opinions of consumers. The company is headquartered in San Francisco and backed by leading Silicon Valley venture capital investors. Learn more at www.survata.com

Webinar – Accuracy Case Study: Panels vs. SurveyWalls


Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data.

Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers want to monetize their content, and a simple SurveyWall can easily replace a paywall and allow consumers to access the premium content they desire by answering survey questions. Unlike traditional panels where survey respondents are compensated, a SurveyWall is a cashless transaction that can benefit the researcher, the survey respondent, and the digital publisher.

Register today to:

-Understand the difference between an in-person panel and online SurveyWalls
-Review the results of a study to see which method yields better accuracy
-Understand how different incentive systems can affect data quality

We will answer these questions:

-How do SurveyWalls differ from other offer walls?
-Can you determine feasibility of sample from a SurveyWalls vs. panel?

Save your seat >>

Survata Secures $14 Million Series B Funding

After Survata’s rapid growth in market research, leading investors and technology visionaries seize the opportunity to fuel Survata’s exploding ad measurement business

See our announcement in The Wall Street Journal (PDF Link).

SAN FRANCISCO — Survata, the top technology-powered advertising measurement and market research company, today announced it has secured $14 million in Series B funding led by Conductive Ventures and joined by Industry Ventures. Previous investors Uncork Capital, PivotNorth, Ridge Ventures, Bloomberg Beta and Initialized Capital also contributed, with additional participation again from multiple marketing-technology visionaries. Building on the Survata’s success with its Market Research suite, Survata plans to use the investment to continue building its Ad Measurement suite, which has seen fast growth in the past year.

“We have the privilege of investing in some of the most transformational marketing technology companies every year, so we have a high bar for partnering as an investor. In Survata, we saw a compelling value prop for marketers, driven by powerful industry trends, with clear market adoption. And, of course, we need to be aligned with the leadership team’s vision and trust their capabilities,” said Carey Lai, founding member and managing director at Conductive Ventures. “Major change continues to affect the marketing and advertising landscape where brands are increasingly careful about their spends.This means the time is right for a modern measurement platform like Survata to emerge. Only brands that can accurately measure their marketing impact will continue to thrive.”

While 2018 global advertising spending on all measured media is expected to rise 7.4 percent to $628.63 billion — with digital representing nearly half of that — the industry recently has experienced significant brand safety problems, technology disruptions and high-profile questions about audience accuracy, especially within programmatic.

In fact, many of the world’s biggest advertisers are reducing spends due to these problems, with some even cutting hundreds of millions out of their budgets. Under pressure to eliminate ineffective spending, brands and agencies are looking to technology to better measure, validate and adjust ad campaigns to not just deliver the desired results, but even simply ensure they are reaching the right people.

While Survata gained wide attention and produced steady growth for its Market Research applications — amassing more than 2,300 customers in six years — large brands began inquiring about the Survata Platform’s potential for ad measurement. Recognizing the industry lacked a tech-driven solution that delivered accurate ad-campaign insights in real-time, Survata developed a full suite of ad measurement applications, with products for brand lift, audience validation and audience creation. In just over a year, Survata Ad Measurement, which drives significantly higher revenue per deal, now has nearly 50 customers, including major brands like Microsoft and Clorox. In addition, Survata Ad Measurement has tracked more than 45 billion ad impressions to date.

“We created Survata to solve a simple yet extremely difficult problem: give brands and agencies faster and more accurate consumer and market insights. And, in a few years, we built a very successful, sustainable business,” said Chris Kelly, founder and CEO of Survata. “However, when brands and agencies started using our platform to achieve the Holy Grail of brand advertising — measuring the branding impact of ad dollars in real-time — we knew the time was right to accelerate. This funding from such well-respected VCs and visionary leaders not only validates our vision and direction, it also allows us to fuel further and faster innovation on the Survata platform.”

Survata has attracted attention from many consumer platforms and leading players in data services and marketing technology, garnering more than 20 partnerships or technology integrations. Those include integrations with all of the top DMPs and certifications with many of the world’s largest media companies.

The distinguished group of marketing-technology leaders that also participated in Survata’s Series B round included: SafeGraph CEO Auren Hoffman (former CEO of LiveRamp); Dan Beltramo, co-founder and former CEO of Nielsen acquisition Vizu; former CEO of Datalogix (Oracle acquisition) and current Oracle Data Cloud SVP/GM Eric Roza; Jonah Goodhart, co-founder and CEO of recent Oracle acquisition Moat; Tom Chavez, co-founder and CEO of Salesforce-owned Krux, Inc; and well-known angel investor and strategic communications guru Marcy Simon.

Carey Lai from Conductive Ventures will join Survata’s board of directors.

ABOUT SURVATA
Survata is a fast-growing measurement technology company that provides advertising measurement and market research to the world’s leading brands and agencies. The Survata platform provides the world’s fastest way to measure the branding impact of advertising, and measure the behaviors and opinions of consumers. The company is headquartered in San Francisco and backed by leading Silicon Valley venture capital investors. Learn more at www.survata.com.

Survata At The 2018 ANA Digital & Social Media Conference

Join Survata at the 2018 ANA Digital & Social Media Conference in Rancho Palos Verdes, CA July 25th – 27th. The event will feature top CMOs and key marketing leaders who will cover important topics such as AI, influencer marketing, ad measurement, and brand safety in the digital space.

Survata will be right in front of the center of the main hall (Booth #4). Join us as we have a special product demo on how advertisers can conduct real-time Brand Lift studies to optimize their campaigns in-flights.

Planning on attending? Send us a note to connect at ANA.

Survata ‘Tech Trust Index’ Finds Tech Brands Consumers Trust Most with Their Data

Amazon takes top spot by wide margin, but technology least-trusted sector

In a study of more than 2,600 consumers released exclusively with Business Insider, market and advertising research firm Survata today released its “Tech Trust Index,” a ranking of the top 15 tech brands most trusted by consumers’ with their personal data.

The Index, which asked consumers to rate many of the most well-known tech brands from one to five (one being most trusted; five being least trusted), found that Amazon was by far and away the most-trusted tech brand with an average score of 1.87. Amazon was the only company with a rating under two (2), with Paypal coming in second place with a 2.05 average rating.

The rest of the top 15 ranked as follows: Microsoft (2.13), Apple (2.26), IBM (2.41), Yahoo (2.43), Google (2.53), YouTube (2.58), eBay (2.78), Pandora (2.88), Facebook (2.90), Linkedin (2.97), Spotify (3.16), AOL (3.20) and Instagram (3.24).

Facebook, which recently has been at the center of a lot of consumer data controversy, seemed to create the most polarization among consumers, as they overwhelmingly either ranked it as most trusted (1) or least trusted (5).

In addition to identifying the top 15 most-trusted tech brands, Survata also studied consumers on a number of other questions regarding their data preferences. Those results include:

    -58 percent of consumers would not pay a tech platform a nominal fee to avoid it using their data. Only 8 percent said they would, with 34 percent unsure.

    -A surprisingly large one-third (33 percent) of consumers value the convenience technology adds to their lives more than their data privacy. However, the youngest age group (18-24) was the most likely (42 percent) to value convenience more than data privacy.

    -The consumer-technology sector was the least-trusted sector by consumers, even losing significantly to retailers, which have had their own battles with high-profile breaches. Unsurprisingly, healthcare was the most-trusted sector.

    -Nearly 70 percent of consumers think they should control when and how a public tech platform uses their data, even if they voluntarily put that data on that platform.

Survata conducted its Tech Trust Index study from April 23-26, interviewing 2,601 consumers. For more information on Survata’s methodology, please visit www.survata.com/methodology.

Survata at Lotame Ignite 2018 Recap

Survata was invited to participate in the “Data Quality Revolution – The Impact of Accuracy on ROI” panel at Lotame Ignite North America 2018. Moderated by Ryan Rolf, VP of Data Solutions, Lotame, the panelists included:

Alex Andreyev, VP, Partner, Integrated Investment, Universal McCann Worldwide
Chris Kelly, Founder & CEO, Survata
Joyce Lee, Director, Global Data Sales Strategy, OATH
Michelle Mirshak, VP, Data Architecture & Platforms, Spark Foundry

Key takeaways:
• Accuracy and efficacy conversation can only start when there is a clear articulation of success. What are the Audience Interests you’re looking to tap into, or the intended actions the audience should take?
• Don’t take audience segments at face value. Use existing technologies for audience validation
• Commit to the investment in quality on behalf of your consumers and your organization. Brand safety, viewability, data quality and data governance. You’ll be protecting your organization and consumers and producing a better experience for all. It’s worth it.
• Evaluate your data at the source
• Publishers have a huge opportunity to embrace demographic audience guarantees with pre-validated audience solutions in market to increase their revenue & ROI on private marketplace or site-direct buys

See the full panel below:

To learn about about Survata’s Ad Measurement solutions, please contact us.

Survata at IIeX North America 2018

Survata was invited to speak at IIeX North America in Atlanta – one of the most innovative and disruptive Market Research Conferences. IIeX was designed to bring ideas that are changing the world of insights and connect researchers with the most future-focused MR pros from around the world.

Our session “Accuracy Case Study: Panels vs. SurveyWalls” will take place on Monday, June 11th at 11:40 AM:

Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a surveywall to see which method offers better accuracy. Digital publishers want to monetize their content, and a simple surveywall can easily replace a paywall and allow consumers to access the premium content they desire by answering survey questions. Unlike traditional panels where survey respondents are compensated, a surveywall is a cashless transaction that can benefit the researcher, the survey respondent, and the digital publisher.

Planning on attending? Send us a note to connect at IIeX.

To learn about about Survata Market Research, please contact us.

Get More Out of Your Survata Data by Utilizing our Newest Feature

The past year at Survata we have been working hard to make your data do more for you. We are proud to announce our newest feature that supports this mission– Reports. Reports allow you to create a personalized view of the most relevant and interesting information from your study to allow you to more easily share and understand key findings.

What are Reports?

Our Reports function is a collection of individual reports you can create. An individual report consists of relevant information that you find while exploring your data through filters, comparisons and crosstabs. Within a report you can make edits not allowed in your charts to get you closer to your end goal.

How to create a report?

Getting started with Reports is simple. Whether you are the survey owner or a collaborator you can create a report by selecting “+” and “Create new report”. Once you do this you will be prompted to name your report. The next time you want to add a chart or crosstab to your report select the “+” and the name of the report you would like to add it to.

To view your reports, simply navigate there through the side navigation. This will allow you a clean view of the information you saved to your report.

What type of customization can I make to a report?

Reports were designed so that we can help you get your data closer to your end goal. To help with this we allow you to edit the chart or crosstab title, include error bars, display your data as a horizontal bar charts and include information about the filters applied.

How do I share a report?

When you create a report as a survey owner, you can select the survey collaborators who you would like to be able to see your report. When you share a report they will not be able to edit it but only view it. You are also able to download your report as a single png file or all of your charts and crosstabs as individual images.

What is coming?

We look forward to adding additional features to Reports to help our client more easily view, share and customize your findings from your reports. Stay tuned for more updates.

And as always we love developing ways to help make our clients lives easier and we would love to hear your feedback, feel free to contact us at product@survata.com at any time to get in touch.

Survata Recognized for Leadership in Employing People with Developmental Disabilities

WLA logo.half

SAN FRANCISCO, May 11th, 2018 – Survata announced today that one of its employee is the recipient of a 2018 WorkLife Award from The Arc San Francisco, an initiative that celebrates the work and life achievements of people with developmental disabilities and the San Francisco businesses that employ them. This year, George Reyes, Office Assistant was recognized with The Employee of the Year.

The awards were created by The Arc to showcase the contributions of people with developmental disabilities including autism, Down syndrome, cerebral palsy, and other disabilities, as well as a forum to highlight the businesses who champion their success.

Clients of The Arc work in positions that vary from full-time to part-time and include office and facility services, data entry, tech support, customer service, education, hospitality, and retail. The Arc is experienced at matching qualified candidates to the needs of employers. The agency provides job coaches, at no cost to Survata, who work with employees to ensure they meet employer expectations.

“The organizations who employ our clients understand that people with developmental disabilities make terrific employees,” said Connie Tabas, Interim CEO of The Arc San Francisco. “I congratulate the businesses and individuals who are receiving The Arc’s 2018 WorkLife Awards for bringing a new diversity and talent pool to the workplace. They know that clients of The Arc are dedicated workers fulfilling vital roles every day. They support our clients in becoming taxpayers and fully contributing adults who are vital members of our community.”

George joined the Survata Team in February 2017 and has been a great contributor from day one. Over the past year, he has thrived as an Office Assistant helping with everything from expense reports, conference rooms and shopping for office supplies. His energy is infectious and he has taken on new challenges at work and is a friend to all. We are recognizing George as the New Employee of the Year because of his unbeatable work ethic and positive attitude that brings to our team.

About The Arc San Francisco
The Arc San Francisco is a lifelong learning and achievement center for over 800 individuals with developmental disabilities in San Francisco, San Mateo, and Marin counties. For over 60 years, The Arc has been widely recognized for its innovation in education and career programs as well as independent living services, health advocacy, and a broad range of arts and recreation opportunities. The Arc supports individuals with autism, Down syndrome, and other disabilities to meet the challenges of adulthood while achieving personal goals and lifelong success. The Arc’s affiliations with over 100 SURVATA, education, and health partners enable the nonprofit organization to provide successful internships and employment opportunities while offering a more diverse, enriching life experience for those served.

For more information visit www.thearcsf.org

The Arc San Francisco Employment Programs
The Arc San Francisco provides specialized employment and workforce development services that support the success of individuals with developmental disabilities in today’s competitive job market. Working collaboratively with clients, The Arc’s experienced team matches qualified, motivated job candidates to part- and full-time positions in office and facility services, data entry, tech support, customer service, education, hospitality, and retail, ensuring success through ongoing job coaching and career skills development. The Arc provides internship support and job coaching at no cost to employers.

About Survata
Survata is a fast-growing technology measurement company that provides brand intelligence to the world’s leading brands and agencies. Clients use Survata’s platform to talk to consumers after every touchpoint, from ad impressions and site visits to purchases and offline behavior. The company is headquartered in San Francisco and backed by leading Silicon Valley venture capital investors.

Learn more at www.survata.com.

George Reyes ARC New Employee of the Year 2018 from Survata on Vimeo.