Survats at Cynopsis Measurement & Data-Boot Camp

Survata was invited to teach at the upcoming Cynopsis Measurement & Data-Boot Camp in New York on November 7th. Our VP of Measurement, Jon Stewart, will be conducting a workshop titled “Maximizing your Programmatic Buy”. Measurement leaders from WPP, Facebook, Viacom, and Publicis will participate in this day-long event to build the essential, muscular foundation around how digital media is bought, sold, and measured.

Our session details:

Maximizing your Programmatic Buy
Programmatic media buying means that it’s easier for buyers to identify and evaluate their audiences across platforms, and easier for sellers to deliver the audiences that their clients want. But there’s still lots of murky water in the programmatic world that can lead to misspent money and lousy ROI. That’s why you need to attend this session.

Takeaways

Current best practices for the programmatic ecosystem
How to Assess your buy
How to Optimize the campaign
How to Evaluate results, from initial impression to conversion

Attending the boot-camp? Send us a note to connect.

To learn about about Survata’s Ad Measurement solutions, please contact us.

Zappi and Survata Launch Real-Time Brand-Impact Measurement Application

Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns

BOSTON and SAN FRANCISCO, Oct. 30, 2018 — Today, Zappi, a leading consumer-insights automation platform, and top market and advertising research and measurement company Survata, announced Ad Pulse, an always-on attitudinal advertising metric that gives brands consistent brand-impact measurement for all of their advertising campaigns. Built on Zappi’s insights platform and directly powered by Survata, the world’s most advanced Ad Measurement platform with the industry’s largest consumer reach, Ad Pulse applies a uniform methodology to measure the brand impact of key brand metrics such as familiarity, awareness, consideration and usage. Brands now have a continuous and consistent way to know whether an ad drove brand impact on important key performance indicators (KPIs).

The launch of Ad Pulse comes at a time when brands need help to better understand ad spend return on investment (ROI). Brands are increasingly reluctant to rely solely on proxy metrics to measure digital spend and new research found that 76 percent of consumers exposed to digital ads do not recall seeing them. “Traditional behavioral metrics don’t always deliver meaningful insights,” said Lauren Palmer, Research Program Director for Corporate Advertising at IBM. “To ensure your digital advertising is effective and achieves strong ROI, it is critical to measure and optimize off the KPIs that really matter – those that are directly linked to your specific marketing objectives.”

“Zappi’s biggest brand clients have always used our platform to ensure their campaigns were the most effective, from concept to creative development, but they needed that same uniform consistency to measure the creative performance in action,” said Stephen Phillips, CEO of Zappi. “Ad Pulse will become the premier technology-driven solution to give brands certainty that their ads are driving brand impact.”

What differentiates Zappi Ad Pulse is that it operates in real-time, is scalable, and remains always-on. Brand-lift studies from the traditional, legacy players often are cost-prohibitive for smaller campaigns and come with a host of implementation issues. Ad Pulse has a seamless implementation and focuses on evergreen KPIs making brand measurement more accessible to all campaigns for any brand.

“Combining Zappi’s data science and automated insights capabilities with Survata’s Ad Measurement platform was a no brainer. This lets Zappi’s brand clients test all campaigns in an always-on fashion. It’s a consistent measurement currency for a campaign’s brand impact,” said Chris Kelly, co-founder and CEO of Survata. “We knew the industry was looking for an application that not only deploys simply and quickly, but also drives the exact measurements that brands need to compete in today’s noisy environment. Ad Pulse provides consistency for measuring the brand impact on every campaign’s brand impact.”

“Like P&G’s Mark Pritchard’s call for ubiquitous viewability measurement, our clients want ubiquity for measuring and tracking brand impact from advertising. While we previously provided this for pre-testing and in-context testing, now we’re expanding this measurement to inflight ads,” said Tiama HD Fowler, Executive Vice President for Strategic Product at Zappi. “With Ad Pulse’s launch, brands now can demand minimum brand impact measurements in the same way they did for viewability.”

To begin measuring your digital ads with Zappi Ad Pulse, click here.

ABOUT ZAPPI

Zappi is the world’s most powerful automated consumer insights platform. Zappi helps global brands make better decisions to drive business growth, shape product development, and enhance their advertising and branding efforts. Zappi puts the consumers at the heart of all your business decisions and eliminates risk. For more information, visit www.zappistore.com.

ABOUT SURVATA

Survata is a fast-growing measurement technology company that provides advertising measurement and market research to the world’s leading brands and agencies. The Survata platform provides the world’s fastest way to measure the branding impact of advertising and measure the behaviors and opinions of consumers. The company is headquartered in San Francisco and backed by leading Silicon Valley venture capital investors. Learn more at www.survata.com.

Survata at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group)

Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Survata was invited to speak with our client, Branded Entertainment Group (BEN Group), to discuss how brands can build brand equity and measure their success in the OTT era.

Our session details:

How OTT Has Changed the Way People Consume TV and What It Means For Brand Building
October 18th, 2018 – 11 AM
Universal City, CA
As OTT rises and gains TV market share, advertisers cannot rely solely on traditional Linear TV for brand building. Discover the latest demographic and behavioral trends of OTT viewership along with how this is influencing the industry. What opportunities are arising from OTT viewership for building effective brand equity?

Speakers:

Aaron Frank – SVP Insights, Strategy and Marketing, Branded Entertainment Network (BEN Group)
Jon Stewart – VP Measurement, Survata

To see the full conference details, please visit The ARF’s website. Attending the conference? Send us a note to connect.

Survata at PRSA International Conference 2018

Survata was invited by the Public Relations Society of America (PRSA) to speak with our client (Dynamic Signal) at their International Conference in Austin. The session “Viral PR: How Data Studies Inform News and Syndicate to Shape Industries” will take place on October 7th at 4:45 PM and cover how organizations can create, execute and pitch data studies that go viral and drive PR, marketing and sales success.

Session Objectives:
-Understand how data studies can inform their news strategies.
-Determine where white spaces exist for them to own a metric.
-Create studies and surveys that drive to viral headlines.
-Inform their larger thought-leadership, marketing communications and product-messaging initiatives.

Speakers:
Joelle Kaufman, CMO, Dynamic Signal
Chris Kelly, CEO, Survata
Sam Moore, Public Relations, Sam Moore Communications

To learn more about session, please visit the PRSA website. Attending the conference? Send us a note to connect.

Survata at Advertising Week NY 2018

After our appearance last year, Survata returns to Adverting Week New York 2018. Our VP of Measurement, Jon Stewart, will be joining ARF’s Scott McDonald session on “Two Aspects of Data Integrity: Accuracy and Ethics”. The session will take place on Tuesday, October 2nd at 2:30 PM and will cover:

-Results of proof-of-concept testing on third-party data validation method.
-Release of the ARF Code of Research Ethics that has been in progress since March 2018.
-GDPR at five months in: what course the legislation has set advertising on and what are the implications of this direction.

Featured Speakers:

Pete Doe – Chief Research Officer, Clypd
Abby Mehta, Ph.D. – SVP, Marketing Insights & Media Analytics, Bank of America
Michael Schoen – VP, Marketing Services, Neustar
Jon Stewart – VP of Measurement, Survata
Scott McDonald, Ph.D. – President & CEO, ARF (moderator)

To learn more about this session, please visit the Advertising Week program.

Trends in Ad Measurement: Panel & Happy Hour – NYC 9/18/18

Join the NYC ad measurement community for a discussion addressing the challenges and opportunities with the current state of the ad industry on Tuesday, September 18th. Don’t miss an evening of networking and a panel of experts sharing their insights complemented by food, drinks, and conversation. Come prepared to learn about and discuss industry hot topics with a digital-forward focus including cross-channel measurement, attribution, brand impact, social, and sentiment analysis.

Our Panelists:

- Paul Gelb, Head of Programmatic @ Bayer
- Margo Arton, Sr. Director, Ad Effectiveness @ BuzzFeed
- And more to come!

Agenda:

6:00 – 7:00 PM: Registration and networking
7:00 – 8:00 PM: Panel discussion
8:00 – 9:00 PM: Continued networking

Location:

NoMad Loft
135 Madison Avenue 8th Floor
New York, NY, 10016

Register here >>

Survata Snags Serial Entrepreneur and Market Research Veteran as First President

Read Dyna’s profile piece on MediaPost’s Data & Programmatic Insider.

Former UBMobile Founder and CEO Dyna Boen Will Lead Survata Market Research

SAN FRANCISCO — Leading Advertising Measurement and Market Research technology company Survata today announced it hired market research guru and former UBMobile co-founder and COO Dyna Boen as president of Market Research, the first appointment of its kind for the company. The announcement follows Survata recently closing its Series B funding round of $14 million.

Boen has spent her entire career in market-research technology and has been a part of multiple successful exits. Recognized as a well-respected influencer, educator and mentor in the brand marketing and research arenas, she successfully steered her most-recent endeavor UBMobile to a June 2018 acquisition by top market-insights firm CriticalMix. At UBMobile, Boen helped build its LifeTap mobile community and app, which included gesture-based surveys, video and image capture, GPS location and device-usage data, into what became known as the “Tinder” of market research. In less than two years, UBMobile assembled a client roster of many blue-chip brands, including Verizon, NBCUniversal, Sephora, Taco Bell and Pizza Hut.

Prior to UBMobile, Boen was co-founder and CRO of TrueSample, a research technology startup that was acquired by Imperium in 2017. In addition, Boen also was an early employee and executive at MarketTools and Zoomerang (the first online survey company), which were both acquired by SurveyMonkey.

“We couldn’t be more excited to have Dyna take the helm of our fast-growing market research business, which has amassed more than 2,500 customers in the last six years,” said Chris Kelly, co-founder and CEO of Survata. “ While we’ve had a successful journey so far, we recognized that Dyna’s deep experience, innovative approach and technology expertise in Market Research would allow Survata to more quickly become a complete platform for brand intelligence.”

Boen will lead all aspects of Survata’s Market Research business and plans her early focus on leveraging Survata’s unique tech-driven approach to conducting research, its Publisher Network, to build the company into a comprehensive brand-intelligence platform. Specifically, she plans to re-prioritize and deploy Survata’s existing technology assets, while also strengthening its mobile, geolocation and respondent-targeting capabilities. Pioneered at UBMobile, Boen also plans to integrate her signature ”3D Insights” approach into Survata, where stated and behavioral data are captured and combined with geolocation and real-time data.

“Technology has reshaped how marketing uses market research and how brands evaluate which companies to work with, and Survata is an example of how market research is expanding outside of just a niche function,” said Boen. “Survata will be the central hub of market intelligence for brands, and this appointment not only allows me to help them achieve this vision, but also to return to my entrepreneurial roots by building a team and a complete product.”

Boen also serves as a leader within the Women in Research organization, often mentoring up-and-coming stars within Market Research.

ABOUT SURVATA
Survata is a fast-growing measurement technology company that provides Advertising Measurement and Market Research to the world’s leading brands and agencies. The Survata platform provides the world’s fastest way to measure the branding impact of advertising, and measure the behaviors and opinions of consumers. The company is headquartered in San Francisco and backed by leading Silicon Valley venture capital investors. Learn more at www.survata.com

Webinar – Accuracy Case Study: Panels vs. SurveyWalls


Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data.

Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers want to monetize their content, and a simple SurveyWall can easily replace a paywall and allow consumers to access the premium content they desire by answering survey questions. Unlike traditional panels where survey respondents are compensated, a SurveyWall is a cashless transaction that can benefit the researcher, the survey respondent, and the digital publisher.

Register today to:

-Understand the difference between an in-person panel and online SurveyWalls
-Review the results of a study to see which method yields better accuracy
-Understand how different incentive systems can affect data quality

We will answer these questions:

-How do SurveyWalls differ from other offer walls?
-Can you determine feasibility of sample from a SurveyWalls vs. panel?

Save your seat >>

Survata Secures $14 Million Series B Funding

After Survata’s rapid growth in market research, leading investors and technology visionaries seize the opportunity to fuel Survata’s exploding ad measurement business

See our announcement in The Wall Street Journal (PDF Link).

SAN FRANCISCO — Survata, the top technology-powered advertising measurement and market research company, today announced it has secured $14 million in Series B funding led by Conductive Ventures and joined by Industry Ventures. Previous investors Uncork Capital, PivotNorth, Ridge Ventures, Bloomberg Beta and Initialized Capital also contributed, with additional participation again from multiple marketing-technology visionaries. Building on the Survata’s success with its Market Research suite, Survata plans to use the investment to continue building its Ad Measurement suite, which has seen fast growth in the past year.

“We have the privilege of investing in some of the most transformational marketing technology companies every year, so we have a high bar for partnering as an investor. In Survata, we saw a compelling value prop for marketers, driven by powerful industry trends, with clear market adoption. And, of course, we need to be aligned with the leadership team’s vision and trust their capabilities,” said Carey Lai, founding member and managing director at Conductive Ventures. “Major change continues to affect the marketing and advertising landscape where brands are increasingly careful about their spends.This means the time is right for a modern measurement platform like Survata to emerge. Only brands that can accurately measure their marketing impact will continue to thrive.”

While 2018 global advertising spending on all measured media is expected to rise 7.4 percent to $628.63 billion — with digital representing nearly half of that — the industry recently has experienced significant brand safety problems, technology disruptions and high-profile questions about audience accuracy, especially within programmatic.

In fact, many of the world’s biggest advertisers are reducing spends due to these problems, with some even cutting hundreds of millions out of their budgets. Under pressure to eliminate ineffective spending, brands and agencies are looking to technology to better measure, validate and adjust ad campaigns to not just deliver the desired results, but even simply ensure they are reaching the right people.

While Survata gained wide attention and produced steady growth for its Market Research applications — amassing more than 2,300 customers in six years — large brands began inquiring about the Survata Platform’s potential for ad measurement. Recognizing the industry lacked a tech-driven solution that delivered accurate ad-campaign insights in real-time, Survata developed a full suite of ad measurement applications, with products for brand lift, audience validation and audience creation. In just over a year, Survata Ad Measurement, which drives significantly higher revenue per deal, now has nearly 50 customers, including major brands like Microsoft and Clorox. In addition, Survata Ad Measurement has tracked more than 45 billion ad impressions to date.

“We created Survata to solve a simple yet extremely difficult problem: give brands and agencies faster and more accurate consumer and market insights. And, in a few years, we built a very successful, sustainable business,” said Chris Kelly, founder and CEO of Survata. “However, when brands and agencies started using our platform to achieve the Holy Grail of brand advertising — measuring the branding impact of ad dollars in real-time — we knew the time was right to accelerate. This funding from such well-respected VCs and visionary leaders not only validates our vision and direction, it also allows us to fuel further and faster innovation on the Survata platform.”

Survata has attracted attention from many consumer platforms and leading players in data services and marketing technology, garnering more than 20 partnerships or technology integrations. Those include integrations with all of the top DMPs and certifications with many of the world’s largest media companies.

The distinguished group of marketing-technology leaders that also participated in Survata’s Series B round included: SafeGraph CEO Auren Hoffman (former CEO of LiveRamp); Dan Beltramo, co-founder and former CEO of Nielsen acquisition Vizu; former CEO of Datalogix (Oracle acquisition) and current Oracle Data Cloud SVP/GM Eric Roza; Jonah Goodhart, co-founder and CEO of recent Oracle acquisition Moat; Tom Chavez, co-founder and CEO of Salesforce-owned Krux, Inc; and well-known angel investor and strategic communications guru Marcy Simon.

Carey Lai from Conductive Ventures will join Survata’s board of directors.

ABOUT SURVATA
Survata is a fast-growing measurement technology company that provides advertising measurement and market research to the world’s leading brands and agencies. The Survata platform provides the world’s fastest way to measure the branding impact of advertising, and measure the behaviors and opinions of consumers. The company is headquartered in San Francisco and backed by leading Silicon Valley venture capital investors. Learn more at www.survata.com.

Survata At The 2018 ANA Digital & Social Media Conference

Join Survata at the 2018 ANA Digital & Social Media Conference in Rancho Palos Verdes, CA July 25th – 27th. The event will feature top CMOs and key marketing leaders who will cover important topics such as AI, influencer marketing, ad measurement, and brand safety in the digital space.

Survata will be right in front of the center of the main hall (Booth #4). Join us as we have a special product demo on how advertisers can conduct real-time Brand Lift studies to optimize their campaigns in-flights.

Planning on attending? Send us a note to connect at ANA.