Trends in Ad Measurement: Panel & Happy Hour – NYC 9/18/18

Join the NYC ad measurement community for a discussion addressing the challenges and opportunities with the current state of the ad industry on Tuesday, September 18th. Don’t miss an evening of networking and a panel of experts sharing their insights complemented by food, drinks, and conversation. Come prepared to learn about and discuss industry hot topics with a digital-forward focus including cross-channel measurement, attribution, brand impact, social, and sentiment analysis.

Our Panelists:

- Paul Gelb, Head of Programmatic @ Bayer
- Margo Arton, Sr. Director, Ad Effectiveness @ BuzzFeed
- And more to come!

Agenda:

6:00 – 7:00 PM: Registration and networking
7:00 – 8:00 PM: Panel discussion
8:00 – 9:00 PM: Continued networking

Location:

NoMad Loft
135 Madison Avenue 8th Floor
New York, NY, 10016

Register here >>

Webinar Recording – Accuracy Case Study: Panels vs. SurveyWalls

Accuracy Case Study: Panels vs. SurveyWalls

Thank you to the attendees to our 8/16/18 Greenbook Webinar, “Accuracy Case Study: Panels vs SurveyWalls”. We hope you enjoyed it. Couldn’t attend? You can access the slides and the recording here. Please feel free to pass these along to colleagues who may be interested.

We hope you can join us at a future Survata Webinar!

Interested in learning more about how Survata’s Publisher Networks yields higher response quality over in-person panels? Send us a note.

Webinar – Accuracy Case Study: Panels vs. SurveyWalls


Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data.

Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers want to monetize their content, and a simple SurveyWall can easily replace a paywall and allow consumers to access the premium content they desire by answering survey questions. Unlike traditional panels where survey respondents are compensated, a SurveyWall is a cashless transaction that can benefit the researcher, the survey respondent, and the digital publisher.

Register today to:

-Understand the difference between an in-person panel and online SurveyWalls
-Review the results of a study to see which method yields better accuracy
-Understand how different incentive systems can affect data quality

We will answer these questions:

-How do SurveyWalls differ from other offer walls?
-Can you determine feasibility of sample from a SurveyWalls vs. panel?

Save your seat >>

Survata At The 2018 ANA Digital & Social Media Conference

Join Survata at the 2018 ANA Digital & Social Media Conference in Rancho Palos Verdes, CA July 25th – 27th. The event will feature top CMOs and key marketing leaders who will cover important topics such as AI, influencer marketing, ad measurement, and brand safety in the digital space.

Survata will be right in front of the center of the main hall (Booth #4). Join us as we have a special product demo on how advertisers can conduct real-time Brand Lift studies to optimize their campaigns in-flights.

Planning on attending? Send us a note to connect at ANA.

Survata ‘Tech Trust Index’ Finds Tech Brands Consumers Trust Most with Their Data

Amazon takes top spot by wide margin, but technology least-trusted sector

In a study of more than 2,600 consumers released exclusively with Business Insider, market and advertising research firm Survata today released its “Tech Trust Index,” a ranking of the top 15 tech brands most trusted by consumers’ with their personal data.

The Index, which asked consumers to rate many of the most well-known tech brands from one to five (one being most trusted; five being least trusted), found that Amazon was by far and away the most-trusted tech brand with an average score of 1.87. Amazon was the only company with a rating under two (2), with Paypal coming in second place with a 2.05 average rating.

The rest of the top 15 ranked as follows: Microsoft (2.13), Apple (2.26), IBM (2.41), Yahoo (2.43), Google (2.53), YouTube (2.58), eBay (2.78), Pandora (2.88), Facebook (2.90), Linkedin (2.97), Spotify (3.16), AOL (3.20) and Instagram (3.24).

Facebook, which recently has been at the center of a lot of consumer data controversy, seemed to create the most polarization among consumers, as they overwhelmingly either ranked it as most trusted (1) or least trusted (5).

In addition to identifying the top 15 most-trusted tech brands, Survata also studied consumers on a number of other questions regarding their data preferences. Those results include:

    -58 percent of consumers would not pay a tech platform a nominal fee to avoid it using their data. Only 8 percent said they would, with 34 percent unsure.

    -A surprisingly large one-third (33 percent) of consumers value the convenience technology adds to their lives more than their data privacy. However, the youngest age group (18-24) was the most likely (42 percent) to value convenience more than data privacy.

    -The consumer-technology sector was the least-trusted sector by consumers, even losing significantly to retailers, which have had their own battles with high-profile breaches. Unsurprisingly, healthcare was the most-trusted sector.

    -Nearly 70 percent of consumers think they should control when and how a public tech platform uses their data, even if they voluntarily put that data on that platform.

Survata conducted its Tech Trust Index study from April 23-26, interviewing 2,601 consumers. For more information on Survata’s methodology, please visit www.survata.com/methodology.

Survata at Lotame Ignite 2018 Recap

Survata was invited to participate in the “Data Quality Revolution – The Impact of Accuracy on ROI” panel at Lotame Ignite North America 2018. Moderated by Ryan Rolf, VP of Data Solutions, Lotame, the panelists included:

Alex Andreyev, VP, Partner, Integrated Investment, Universal McCann Worldwide
Chris Kelly, Founder & CEO, Survata
Joyce Lee, Director, Global Data Sales Strategy, OATH
Michelle Mirshak, VP, Data Architecture & Platforms, Spark Foundry

Key takeaways:
• Accuracy and efficacy conversation can only start when there is a clear articulation of success. What are the Audience Interests you’re looking to tap into, or the intended actions the audience should take?
• Don’t take audience segments at face value. Use existing technologies for audience validation
• Commit to the investment in quality on behalf of your consumers and your organization. Brand safety, viewability, data quality and data governance. You’ll be protecting your organization and consumers and producing a better experience for all. It’s worth it.
• Evaluate your data at the source
• Publishers have a huge opportunity to embrace demographic audience guarantees with pre-validated audience solutions in market to increase their revenue & ROI on private marketplace or site-direct buys

See the full panel below:

To learn about about Survata’s Ad Measurement solutions, please contact us.

Opportunities with Integrating Data Management Platforms (DMPs) with Brand Lift Studies

What are the opportunities with integrating Data Management Platforms (DMPs) with Brand Lift studies?

We sit down with our VP of Measurement, Jon Stewart, as he shares how brands can leverage DMPs to get the most from their ad dollars. See the video below:

To learn about about Survata’s Ad Measurement solutions, please contact us.

Survata at Lotame Ignite Americas – May 17th, 2018 NYC

Survata and Lotame have partnered to power best in class audience and measurement solutions for the world’s top advertisers, publishers, and agencies. Via a unique server to server integration, Survata and Lotame can port data between their platforms to validate, augment and measure any audiences.

With industry concerns over data quality at an all-time high, Lotame and Survata have recently partnered on an industry-defining data quality initiative to promote transparency in the programmatic ecosystem. Lotame Data Exchange, one of world’s largest and most renowned data marketplaces, is utilizing Survata’s proprietary publisher network to validate and augment audience behaviors, attitudes, and demographics.

Data quality will be front and center at Lotame’s Ignite Americas Conference taking place May 17th in New York. Chris Kelly, Survata CEO, will be speaking on the panel aptly named: “A Data Quality Revolution – The Impact of Accuracy on ROI.” With Survata’s objective approach to validation and Lotame’s focus on quality, both parties hope to shed light on the problems and concurrently offer solutions to marketers looking to purchase data with confidence.

Planning on attending? Send us a note to connect at Lotame Ignite.

To learn about about Survata Audience Validation, please contact us.

Survata at Adobe Summit 2018

Survata at Adobe Summit

As an Adobe Audience Manager partner, Survata was invited to showcase at the Adobe Summit Conference in Las Vegas. With our integration with Adobe, we offer unprecedented Ad Measurement opportunities for marketers including Audience Validation and Brand Lift studies.

Survata will be right in front of the main Adobe Booth (Booth #957L). Join us as we have a special presentation on how Adobe clients can validate their own audience segments through the Survata platform.

With the rise of programmatic advertising, not all audience segments are created equal. Survata’s Audience Validation product allows brands and agencies to better measure which programmatic segments actually contains their desired audience. As we presented with our client from AKQA, Audience Validation is the future for keeping programmatic quality and accountability.

Planning on attending? Send us a note to connect at Adobe Summit.

Survata at Adobe Summit