Survata at Adobe Summit 2018

Survata at Adobe Summit

As an Adobe Audience Manager partner, Survata was invited to showcase at the Adobe Summit Conference in Las Vegas. With our integration with Adobe, we offer unprecedented Ad Measurement opportunities for marketers including Audience Validation and Brand Lift studies.

Survata will be right in front of the main Adobe Booth (Booth #957L). Join us as we have a special presentation on how Adobe clients can validate their own audience segments through the Survata platform.

With the rise of programmatic advertising, not all audience segments are created equal. Survata’s Audience Validation product allows brands and agencies to better measure which programmatic segments actually contains their desired audience. As we presented with our client from AKQA, Audience Validation is the future for keeping programmatic quality and accountability.

Planning on attending? Send us a note to connect at Adobe Summit.

Survata at Adobe Summit

Survata Study Uncovers Most Memorable Brand Advertising Slogans

KFC “Finger lickin’ good” edges Kay Jewelers “Every kiss begins with Kay” for top spot

As covered by USA Today, Advertising and Market Research firm Survata today unveiled a top most memorable advertising slogans recognized by consumers. In a study of 3,286 U.S. consumers, KFC’s “Finger lickin’ good” came out on top with an 87.9 percent recognized rate, barely edging out Kay Jewelers highly successful “Every kiss begins with Kay” at 87.4 percent.

The study, which looked at 76 advertising slogans from well-known brands spanning most consumer industries, asked consumers to read a famous slogan, then supply the brand behind the slogan in a “free” response. All identifying brand references – like “Kay” in “Every kiss begins with Kay” – were removed to respect the study’s integrity.

All but one of the slogans found in the top 25 list were recognized by a majority of consumers, and the list included many classics from advertising juggernauts. However,

The Top 50 “Most Memorable Brand Advertising Slogans” are:
“Finger lickin’ good”, KFC — 87.9%
“Every kiss begins with ___”, Kay Jewelers — 87.4%

“15 minutes could save you 15% or more” Geico — 82.32%
“Just do it”, Nike — 82.31%
“Snap, Crackle, Pop”, Rice Krispies — 79.53%
“You’re in good hands”, Allstate — 78.21%
“Taste the rainbow”, Skittles — 75.14%
“Melts in your mouth, not in your hands”, M&Ms –73.19%
“Maybe she’s born with it. Maybe it’s ____”, Maybelline — 69.28%
“I’m lovin’ it”, McDonalds — 68.91%
“____ is on your side”, Nationwide — 68.75%
“They’re G-r-r-reat!” Frosted Flakes — 68.29%
“We have the meats”, Arby’s — 67.77%
“The king of beers”, Budweiser — 66.14%
“M’m! M’m! Good!” Campbell’s — 62.05%
“It gives you wings”, Red Bull — 59.31%
“The happiest place on Earth”, Disney — 58.7%
“The breakfast of champions” Wheaties — 57.14%
“Can you hear me now?”, Verizon — 54.93%
“Taste so good, cats ask for it by name” — 53.85%
“Eat fresh”, Subway — 52.42%
“When it absolutely, positively has to be there overnight”, FedEx — 52.41%
“At the corner of happy and healthy”, Walgreens — 51.54%
“Betcha can’t eat just one”, Lays — 50.75%
“The snack that smiles back” Goldfish — 49.02%
Surprisingly, many brand slogans outside of the top 25 – and thus where a majority of consumers couldn’t identify the brand – were seemingly familiar. Some of the most familiar ones included
What’s in your wallet” — Capital One — 43.14%
“Think outside the bun” — Taco Bell — 33.86%
There are some things money can’t buy. For everything else, there’s …” Mastercard — 45.19%

See the full results below:

Most regonizable Taglines

Survata interviewed 3,286 online respondents, closely equal across age groups and genders. Respondents were reached across the Survata publisher network, where they take a survey to unlock premium content, like articles and ebooks. Respondents received no cash compensation for their participation. More information can be found at survata.com/methodology.

Survata at The ARF’s ConsumerXScience Conference

Survata at ARF

We are happy to return as proud sponsors to The ARF ConsumerXScience conference in New York March 27-28, 2018. This is ARF’s flagship event that focuses on a deep understanding of consumer behavior and drivers of creative excellence. The conference draws leaders from brands, agencies, media, research companies and academia to steer the future of advertising measurement.

Our kiosk will be directly in front of The ARF’s main booth. We will be showcasing our Brand Lift, Audience Verification and Audience Creation products and how we help brands such as Clorox, Microsoft, and Under Armour stay at the forefront of ad research.

Planning on attending? Send us a note to connect at the event.

Survata at ARF