Bay Area traffic flops in 14,000 respondent survey on public transit satisfaction

Close proximity to other humans and occasional delays are annoyances presented by any major city’s public transportation system, but San Francisco’s BART and Muni can seem especially exasperating. Considering the recent shutdown in service, we at Survata were interested in whether Bay Area residents are satisfied with their public transportation system, and how that compares with other major metro areas across the country.

So, we surveyed 13,867 people residing in some of the most populous cities in the country using our consumer survey service. We asked them “How satisfied are you with your city’s public transportation system?”

Seattle’s best

We found that respondents from Seattle where the most satisfied with their city’s public transportation, as 58% responded that they were either “extremely satisfied” or “somewhat satisfied.” Houston was the least satisfied metro area surveyed, with only 25% of respondents answering that they were satisfied with the city’s public transportation. See the full breakdown by metro area below:

Making the commute

We also asked respondents how frequently they use public transportation, and as expected, found that the results differed widely by city. 29% of people in the New York City metro area use public transportation every day, compared to just 8% of those in Los Angeles and 5% of those in Dallas.

Regular riders respond

We were curious if satisfaction would differ among frequent public transportation riders. The results showed that those using public transportation at least a few times per week were 56% more likely to be satisfied with their city’s public transportation system  than those using public transportation less often. Among frequent riders, we found that those in the San Francisco Bay Area were the least satisfied, as only 12% of respondents answered they were “extremely satisfied” with their system.

Our take

One obvious caveat is our survey coincided with the BART strike in the Bay Area, and might have reached Bay Area public transportation riders at their most frustrated. However, we figure that if public opinion of a transportation system fluctuates so significantly, it probably doesn’t bode well for its overall user satisfaction. Plus, some of us in the office have seen live chickens on Muni so we weren’t exactly blindsided by criticism of San Francisco’s public transportation.

Want to gauge consumer satisfaction for your own product? Try Survata today.

Footnotes for our fellow data geeks

  1. We interviewed 13,867 online respondents from October 14 to October 22, 2013
  2. You can download the underlying data here.
  3. You can analyze the underlying data in Statwing.

Largest existing survey shows 19% support a name change for the Washington Redskins

The Washington Redskins have recently garnered criticism, most notably by sportscaster Bob Costas and President Obama, for a team name many consider to be racially offensive towards Native Americans. But a name change is certainly not on the horizon for the storied NFL program, according to the team’s owner Daniel Snyder.

Given the high-profile debate, we at Survata were curious to see how public opinion stacked up. We used our consumer survey service to ask 5,913 Americans if they thought the Washington Redskins should change their team name.

We found that 30% of respondents thought the Redskins should not change their team name, while 19% thought a new name is in order. 51% responded “I have no opinion.”

What’s in a name?

We found that opinion differed significantly by gender. 39% of male respondents believed the name should remain unchanged, compared to just 25% of female respondents.

Pigskin prejudice?

Unsurprisingly, we found that NFL fans were more than twice as likely as non-NFL fans to have an opinion on the matter. 50% of NFL fans answered that the Redskins should keep their name, compared to 23% of those not interested in NFL football.

The logo effect

We were curious to see if inclusion of the Redskins logo would affect how respondents answered. Using the original survey as a control, we found that non-NFL fans were 15% less likely to answer “I have no opinion” when faced with the team logo in an otherwise identical survey. The results were scattered, however, as non-NFL fans were more likely both to support and oppose a name change when presented with the team’s logo.

Our take

The effect of displaying the Redskins logo for survey respondents was intriguing. Whether respondents found the logo to be offensive or noble, this was a powerful demonstration of how consumer opinion can be influenced by a visual aid.

Want to test how the public perceives your brand? Try Survata today.

Footnotes for our fellow data geeks

  1. We interviewed 5,913 online respondents from October 10 to October 14, 2013
  2. You can download the underlying data here.
  3. You can analyze the underlying data in Statwing.

The great peanut butter debate: 57% of people prefer creamy over crunchy

Deep dish versus thin crust, white versus wheat, and skim versus two percent are all heated food debates. But creamy versus crunchy peanut butter is arguably the most contentious.

Pizza preference has a clear geographic association, but the makeup of teams creamy and crunchy is largely unknown. So, we at Survata wanted to get a handle on the demographics of peanut butter preferences.

To find out, we used our consumer survey tool to ask 4,410 respondents whether they preferred creamy or crunchy peanut butter. After screening out those who don’t eat peanut butter, we found that creamy was the more popular choice by a score of 57% to 43%.

Crunchier with age

Could your peanut butter preference betray your age? Our results suggest that it might, since respondents age 45 and over overwhelmingly chose crunchy over creamy. This trend was reversed in the younger age categories, with 59% of respondents under 45 preferring creamy.

PB&Gender

Perhaps crunchy peanut butter possesses some kind of Freudian symbolism, because we found that preference differed slightly by gender. 48% of men preferred crunchy peanut butter, compared to 41% of women. This means men were 17% more likely than women to go for crunchy.

Our take

Frankly, we were surprised to find significant demographic correlations in peanut butter preference. But, such a survey illustrates the fact that even the most unsuspecting topics can be an opportunity to gain consumer insights.

Want to learn demographic preferences about your product? Try Survata today.

Footnotes for our fellow data geeks

  1. We interviewed 4,410 online respondents from October 7 to October 9, 2013
  2. You can download the underlying data here.
  3. You can analyze the underlying data in Statwing.

Are Americans proud to be from their state? California and Oregon get a ‘Yes,’ Arizona and Indiana not so much

While U.S. citizens undoubtedly have cause to wave their state flag, each of the 50 states also has its share of less than brag-worthy traits.

It’s been shown that Americans have strong opinions about states beside their own, but we at Survata were curious how residents of a state feel about home sweet home. We used our consumer survey service to ask 7,340 respondents if they were proud to be from the state in which they reside.

The results showed that 34% of respondents were “extremely proud” to be from the state in which they currently live, while 9% were “not at all proud.”

States of the Union

We found that Oregon, California, and Washington were among the proudest states, each with over 42% of respondents saying they were “extremely proud” to live there. Arizona, Indiana, and North Carolina were the least proud, as each state had less than 21% of respondents answer they were “extremely proud.”

Since Texas is known for its larger than life persona, we predicted that the former sovereign nation would produce extraordinary results in terms of state pride. However, Texas was towards the middle of the pack for both proud and not proud residents, recording the 20th highest total for rates of “extremely proud” residents (36%) and 19th highest for those who were “not at all proud” (12%).

We also found gender differences among Texas respondents, as women were over twice as likely as men to say they are “not at all proud” of their state.

Teen angst

Perhaps because they’re unlikely to have much say in where they live, respondents age 13-17 were the age group most likely to answer that they are “not at all proud” to be from their state. At 15%, teens were 67% more likely than respondents over age 18 not to take pride in their place of residence.

Our take

We were struck by the fact that over a third of total respondents were “extremely proud” to be from their state, and will be curious to see how these totals fluctuate with any future political and economic changes.

Want to poll the nation for answers of your own? Build a Survata survey in minutes.

Footnotes for our fellow data geeks

  1. We interviewed 7340 online respondents from September 30 to October 3, 2013
  2. You can download the underlying data here.
  3. You can analyze the underlying data in Statwing.