Most startups know the golden rule for success: Talk to your users. One popular method of doing so is running online surveys. Survata has run consumer surveys for numerous startups to help them understand people’s opinions and behaviors.
When you run a survey, it is important avoid the common mistakes that can reduce or even negate the value of survey results. To help you write effective survey questions, we compiled a list of the most frequent errors our startup clients make when writing surveys. Avoid these pitfalls, and start talking to those users!
1.) Leading questions
What it means: Embedding an opinion or information into a question that suggests the user should answer a certain way
2.) Subjective units
What it means: Requiring the user to interpret descriptive unit labels
3.) Excessive granularity
What it means: Asking the user to recall information at unrealistic levels of detail
4.) Unbalanced scales
What it means: Putting answer choices on a scale that tilts in one direction
5.) Double-barreled questions
What it means: Addressing more than one issue in a question
6.) Unnatural units
What it means: Asking the user to recall information in a way that does not match his/her memory structure
7.) Lack of mutual exclusivity
What it means: Having overlap in your answer choices, so a user doesn’t know how to mark the answer
8.) Lack of comprehensive exhaustiveness
What it means: Not covering all possible answers
9.) Phrasing to format mismatch
What it means: Prohibiting the user from answering as the question implies s/he should (e.g. limiting the user to one answer when multiple are requested)
What it means: Including words that add no information
Have you come across any other survey writing mistakes? Send them to us – we’ll share our ever-expanding list.
Good luck with your next survey, and keep talking to users!
|Inspired to run your own mistake-free survey? Check out Survata today.|