The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla

Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Survata is proud to be the sponsor – check out their fourth episode below with Mozilla CMO, Jascha Kaykas-Wolff, and be sure to subscribe for future episodes with marketing thought leaders.

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Brand Knew Ep. #4: The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla

Mozilla, the company that makes the Firefox browser, competes with Google, Apple and Microsoft. Mozilla’s never going to win a traditional marketing battle against these goliaths, so instead they focus on long-term brand-building initiatives: art installations and advocacy for an open internet.

Listen to the CMO of Mozilla, Jascha Kaykas-Wolff, discuss his approach to brand building, their discovery of the global “conscious chooser” segment, and why he thinks it’s important to teach incarcerated individuals how to code.

Find Brand Knew Podcast on SoundCloud and iTunes and be sure to subscribe.

Survata ‘Tech Trust Index’ Finds Tech Brands Consumers Trust Most with Their Data

Amazon takes top spot by wide margin, but technology least-trusted sector

In a study of more than 2,600 consumers released exclusively with Business Insider, market and advertising research firm Survata today released its “Tech Trust Index,” a ranking of the top 15 tech brands most trusted by consumers’ with their personal data.

The Index, which asked consumers to rate many of the most well-known tech brands from one to five (one being most trusted; five being least trusted), found that Amazon was by far and away the most-trusted tech brand with an average score of 1.87. Amazon was the only company with a rating under two (2), with Paypal coming in second place with a 2.05 average rating.

The rest of the top 15 ranked as follows: Microsoft (2.13), Apple (2.26), IBM (2.41), Yahoo (2.43), Google (2.53), YouTube (2.58), eBay (2.78), Pandora (2.88), Facebook (2.90), Linkedin (2.97), Spotify (3.16), AOL (3.20) and Instagram (3.24).

Facebook, which recently has been at the center of a lot of consumer data controversy, seemed to create the most polarization among consumers, as they overwhelmingly either ranked it as most trusted (1) or least trusted (5).

In addition to identifying the top 15 most-trusted tech brands, Survata also studied consumers on a number of other questions regarding their data preferences. Those results include:

    -58 percent of consumers would not pay a tech platform a nominal fee to avoid it using their data. Only 8 percent said they would, with 34 percent unsure.

    -A surprisingly large one-third (33 percent) of consumers value the convenience technology adds to their lives more than their data privacy. However, the youngest age group (18-24) was the most likely (42 percent) to value convenience more than data privacy.

    -The consumer-technology sector was the least-trusted sector by consumers, even losing significantly to retailers, which have had their own battles with high-profile breaches. Unsurprisingly, healthcare was the most-trusted sector.

    -Nearly 70 percent of consumers think they should control when and how a public tech platform uses their data, even if they voluntarily put that data on that platform.

Survata conducted its Tech Trust Index study from April 23-26, interviewing 2,601 consumers. For more information on Survata’s methodology, please visit www.survata.com/methodology.

Survata at Lotame Ignite 2018 Recap

Survata was invited to participate in the “Data Quality Revolution – The Impact of Accuracy on ROI” panel at Lotame Ignite North America 2018. Moderated by Ryan Rolf, VP of Data Solutions, Lotame, the panelists included:

Alex Andreyev, VP, Partner, Integrated Investment, Universal McCann Worldwide
Chris Kelly, Founder & CEO, Survata
Joyce Lee, Director, Global Data Sales Strategy, OATH
Michelle Mirshak, VP, Data Architecture & Platforms, Spark Foundry

Key takeaways:
• Accuracy and efficacy conversation can only start when there is a clear articulation of success. What are the Audience Interests you’re looking to tap into, or the intended actions the audience should take?
• Don’t take audience segments at face value. Use existing technologies for audience validation
• Commit to the investment in quality on behalf of your consumers and your organization. Brand safety, viewability, data quality and data governance. You’ll be protecting your organization and consumers and producing a better experience for all. It’s worth it.
• Evaluate your data at the source
• Publishers have a huge opportunity to embrace demographic audience guarantees with pre-validated audience solutions in market to increase their revenue & ROI on private marketplace or site-direct buys

See the full panel below:

To learn about about Survata’s Ad Measurement solutions, please contact us.

Opportunities with Integrating Data Management Platforms (DMPs) with Brand Lift Studies

What are the opportunities with integrating Data Management Platforms (DMPs) with Brand Lift studies?

We sit down with our VP of Measurement, Jon Stewart, as he shares how brands can leverage DMPs to get the most from their ad dollars. See the video below:

To learn about about Survata’s Ad Measurement solutions, please contact us.

Survata at IIeX North America 2018

Survata was invited to speak at IIeX North America in Atlanta – one of the most innovative and disruptive Market Research Conferences. IIeX was designed to bring ideas that are changing the world of insights and connect researchers with the most future-focused MR pros from around the world.

Our session “Accuracy Case Study: Panels vs. SurveyWalls” will take place on Monday, June 11th at 11:40 AM:

Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a surveywall to see which method offers better accuracy. Digital publishers want to monetize their content, and a simple surveywall can easily replace a paywall and allow consumers to access the premium content they desire by answering survey questions. Unlike traditional panels where survey respondents are compensated, a surveywall is a cashless transaction that can benefit the researcher, the survey respondent, and the digital publisher.

Planning on attending? Send us a note to connect at IIeX.

To learn about about Survata Market Research, please contact us.

Get More Out of Your Survata Data by Utilizing our Newest Feature

The past year at Survata we have been working hard to make your data do more for you. We are proud to announce our newest feature that supports this mission– Reports. Reports allow you to create a personalized view of the most relevant and interesting information from your study to allow you to more easily share and understand key findings.

What are Reports?

Our Reports function is a collection of individual reports you can create. An individual report consists of relevant information that you find while exploring your data through filters, comparisons and crosstabs. Within a report you can make edits not allowed in your charts to get you closer to your end goal.

How to create a report?

Getting started with Reports is simple. Whether you are the survey owner or a collaborator you can create a report by selecting “+” and “Create new report”. Once you do this you will be prompted to name your report. The next time you want to add a chart or crosstab to your report select the “+” and the name of the report you would like to add it to.

To view your reports, simply navigate there through the side navigation. This will allow you a clean view of the information you saved to your report.

What type of customization can I make to a report?

Reports were designed so that we can help you get your data closer to your end goal. To help with this we allow you to edit the chart or crosstab title, include error bars, display your data as a horizontal bar charts and include information about the filters applied.

How do I share a report?

When you create a report as a survey owner, you can select the survey collaborators who you would like to be able to see your report. When you share a report they will not be able to edit it but only view it. You are also able to download your report as a single png file or all of your charts and crosstabs as individual images.

What is coming?

We look forward to adding additional features to Reports to help our client more easily view, share and customize your findings from your reports. Stay tuned for more updates.

And as always we love developing ways to help make our clients lives easier and we would love to hear your feedback, feel free to contact us at product@survata.com at any time to get in touch.

Survata Recognized for Leadership in Employing People with Developmental Disabilities

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SAN FRANCISCO, May 11th, 2018 – Survata announced today that one of its employee is the recipient of a 2018 WorkLife Award from The Arc San Francisco, an initiative that celebrates the work and life achievements of people with developmental disabilities and the San Francisco businesses that employ them. This year, George Reyes, Office Assistant was recognized with The Employee of the Year.

The awards were created by The Arc to showcase the contributions of people with developmental disabilities including autism, Down syndrome, cerebral palsy, and other disabilities, as well as a forum to highlight the businesses who champion their success.

Clients of The Arc work in positions that vary from full-time to part-time and include office and facility services, data entry, tech support, customer service, education, hospitality, and retail. The Arc is experienced at matching qualified candidates to the needs of employers. The agency provides job coaches, at no cost to Survata, who work with employees to ensure they meet employer expectations.

“The organizations who employ our clients understand that people with developmental disabilities make terrific employees,” said Connie Tabas, Interim CEO of The Arc San Francisco. “I congratulate the businesses and individuals who are receiving The Arc’s 2018 WorkLife Awards for bringing a new diversity and talent pool to the workplace. They know that clients of The Arc are dedicated workers fulfilling vital roles every day. They support our clients in becoming taxpayers and fully contributing adults who are vital members of our community.”

George joined the Survata Team in February 2017 and has been a great contributor from day one. Over the past year, he has thrived as an Office Assistant helping with everything from expense reports, conference rooms and shopping for office supplies. His energy is infectious and he has taken on new challenges at work and is a friend to all. We are recognizing George as the New Employee of the Year because of his unbeatable work ethic and positive attitude that brings to our team.

About The Arc San Francisco
The Arc San Francisco is a lifelong learning and achievement center for over 800 individuals with developmental disabilities in San Francisco, San Mateo, and Marin counties. For over 60 years, The Arc has been widely recognized for its innovation in education and career programs as well as independent living services, health advocacy, and a broad range of arts and recreation opportunities. The Arc supports individuals with autism, Down syndrome, and other disabilities to meet the challenges of adulthood while achieving personal goals and lifelong success. The Arc’s affiliations with over 100 SURVATA, education, and health partners enable the nonprofit organization to provide successful internships and employment opportunities while offering a more diverse, enriching life experience for those served.

For more information visit www.thearcsf.org

The Arc San Francisco Employment Programs
The Arc San Francisco provides specialized employment and workforce development services that support the success of individuals with developmental disabilities in today’s competitive job market. Working collaboratively with clients, The Arc’s experienced team matches qualified, motivated job candidates to part- and full-time positions in office and facility services, data entry, tech support, customer service, education, hospitality, and retail, ensuring success through ongoing job coaching and career skills development. The Arc provides internship support and job coaching at no cost to employers.

About Survata
Survata is a fast-growing technology measurement company that provides brand intelligence to the world’s leading brands and agencies. Clients use Survata’s platform to talk to consumers after every touchpoint, from ad impressions and site visits to purchases and offline behavior. The company is headquartered in San Francisco and backed by leading Silicon Valley venture capital investors.

Learn more at www.survata.com.

George Reyes ARC New Employee of the Year 2018 from Survata on Vimeo.

Survata recognized as a “24 Essential Tools and Resources for Startups and Entrepreneurs”

We all have seen resources all over the internet telling you what tools you need to grow your business or what books you need to read to become a better entrepreneur, but how much can you really trust a bunch of affiliate links and paid promotions?

That’s why our friends over at Visme have tried out all the latest tools in the market and have hand-picked the best of the best must-have tools in each category and must-read entrepreneurship books, in a detailed resource that explains why you need each tool and how you can integrate them into your business to move the needle.

This interactive visual ebook comes with practical advice from some of the most successful entrepreneurs on how to:

  • Find the intersection between what you love to do, what you’re good at and what others will pay for
  • Promote yourself in an authentic manner
  • Reach more customers through targeted media coverage
  • Identify underutilized traction channels that your competitors are overlooking
  • Build habit-forming products and ethically encourage user habits
  • A curated list of essential tools and apps
  • You can download this resource now for free.

    Download the “24 Essential Tools and Resources for Startups and Entrepreneurs” kit now.

    To learn about about Survata Market Research, please contact us.

    Survata at Lotame Ignite Americas – May 17th, 2018 NYC

    Survata and Lotame have partnered to power best in class audience and measurement solutions for the world’s top advertisers, publishers, and agencies. Via a unique server to server integration, Survata and Lotame can port data between their platforms to validate, augment and measure any audiences.

    With industry concerns over data quality at an all-time high, Lotame and Survata have recently partnered on an industry-defining data quality initiative to promote transparency in the programmatic ecosystem. Lotame Data Exchange, one of world’s largest and most renowned data marketplaces, is utilizing Survata’s proprietary publisher network to validate and augment audience behaviors, attitudes, and demographics.

    Data quality will be front and center at Lotame’s Ignite Americas Conference taking place May 17th in New York. Chris Kelly, Survata CEO, will be speaking on the panel aptly named: “A Data Quality Revolution – The Impact of Accuracy on ROI.” With Survata’s objective approach to validation and Lotame’s focus on quality, both parties hope to shed light on the problems and concurrently offer solutions to marketers looking to purchase data with confidence.

    Planning on attending? Send us a note to connect at Lotame Ignite.

    To learn about about Survata Audience Validation, please contact us.