Respondent Incentives

Respondent Incentives

Respondents do not receive monetary compensation, but rather premium content, digital goods, or digital experiences they naturally navigate to:

  • Avoids “survey addicts”
  • No incentive to lie to qualify
  • Averts survey robots
Fraud Detection

Fraud Detection

Our technology detects when respondents are not answering honestly. We track a respondent’s response time, response pattern, and other metadata to determine which responses to discard. Invalid free responses are also discarded.

Fraud Detection
Publisher Network Screening

Publisher Network Screening

We screen every publisher who applies to join our network to verify they attract high quality, attentive visitors to their site. We constantly audit the health of our network with “trap” questions.

Census Representative

Census Representative

We avoid over-indexing or under-indexing on certain traits of respondents. We ensure we are U.S. census-representative for gender, age group, and geography.

Census Representative

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